Cheddar, the leading post cable networks company, today announced “Cheddar Sports,” a weekly program covering the latest and most significant news and events in esports. The new show goes live at on Thursdays at 3:30pm ET. As part of its coverage, Cheddar will be livestreaming interviews and stories from a dedicated on-site location all day on October 27 during TwitchCon 2018 with Cheddar CEO and Founder Jon Steinberg anchoring the broadcast.

“Esports is continuing to grow in popularity with a fanbase that thrives on both the real-time events and live commentary about the scene in general,” said Michael Aragon, SVP Content, Twitch. “Cheddar’s decision to go all in with a live talk show focused on esports, while dedicating a day-long livestream from TwitchCon 2018 where a number of competitions will be happening, shows they have their hands on the pulse of the Twitch community.”

Cheddar Sports on Twitch is a live interactive show shot from Cheddar’s studio on the floor of the New York Stock Exchange, Hollywood bureau, and on location around the world. The show will feature anchors from Cheddar and esports guests who will be touching upon the latest esports news and events, while interacting with the viewers in chat for a live shared experience.

“Twitch has been a fantastic partner for the last year, and we are deepening our collaboration by now focusing on Cheddar Sports and broadcasting live from TwitchCon 2018,” said Jon Steinberg, Founder and CEO of Cheddar. “With a loyal fanbase with a keen interest in esports, we’ve already seen that Cheddar Sports is wildly popular on Twitch. We’re going to do more so tune in to see the stars, competition highlights, and the latest on gear and technology.”

During a short period, the Cheddar Twitch channel has already racked up close to 3 million views.

TwitchCon 2018 is taking place October 26-28 at the San Jose McEnery Convention Center in San Jose, California and is an event that celebrates the entire Twitch community. Cheddar will be on location all day on October 27 putting a live spotlight on the wide array of attendees, such as creators, fans, esports competitors, and more.

More esports television, streaming and broadcast content:

Get the latest esports insights straight into your inbox – Sign up now!

About Cheddar

Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.

About Twitch

Twitch is the leading social video service and community for gamers where tens of millions of people come together each day from all over the globe to interact around live and on-demand content. This includes watching, talking, and chatting about video games and esports, as well as traditional sports, anime, music, the creative arts, and other shared interests. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.

(Image) Source: Press release