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eSports Marketing Blog

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  • Sponsoring
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  • Investments
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Videos

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Videos
Videos

Outside the box: Jens Hilgers talks about eSports investments, the future of competitive gaming and more

By Christian Kresse
+Christian Kresse
September 15, 2016
In Videos
SMARTCAST sat down with Jens Hilgers to talk about eSports. While Hilgers explains why he is passionate about co-owning a professional eSports team he also reveals some in-depth thoughts about eSports investments, eSports developement and his view on eSports of ...
Read more
Events, Videos

2016 NA LCS Summer Split – Official Aftermovie

By Christian Kresse
+Christian Kresse
September 1, 2016
In Events, Videos
Blurb: “Relive the amazing moments and memories of the 2016 NA LCS Summer Split”.
Read more
Videos

Intel Extreme Masters Shanghai – Official Aftermovie

By Christian Kresse
+Christian Kresse
August 29, 2016
In Videos
Blurb: “We take a look back at the first IEM tournament of Season 11. We traveled to Shanghai, China, in search for the first champion of our new season!”
Read more
Marketing, Videos

Is eSports the Next Big Marketing Opportunity?

By Christian Kresse
+Christian Kresse
August 19, 2016
In Marketing, Videos
Blurb: “VP and General Manager of ELEAGUE for Turner Sports, Christina Alejandre, moderates a panel discussion featuring Todd Harris, COO of Hi-Rez Studios; Gerard Kelly, President of NRG eSports and Alban Dechelotte, Senior Entertainment Marketing Manager for Coca-Cola.”
Read more
Videos

Outside the box: Mike Sepso talks about the next steps eSports needs to take to be a mainstream business

By Christian Kresse
+Christian Kresse
August 8, 2016
In Videos
Mike Sepso, vice president of publisher Activision’s Media Networks, talks about the next steps eSports needs to take to be a mainstream business.
Read more
Videos

Outside the box: EA’s Peter Moore wants to transform eSports jocks into mainstream stars

By Christian Kresse
+Christian Kresse
August 8, 2016
In Videos
Peter Moore, Chief Competition Officer at Electronic Arts, wants to create stronger engagement with gamers by transforming eSports jocks into mainstream stars.
Read more
Videos

Outside the box: Sean Haran talks about ‘University League of Legends’

By Christian Kresse
+Christian Kresse
August 8, 2016
In Videos
Sean Haran, director of business development and publishing at Riot Games, talks about University League of Legends (uLoL), a programm which includes events and tournaments for the most popular eSports game, League of Legends.
Read more
Events, Videos

ESL One Cologne 2016 – Official Aftermovie

By Christian Kresse
+Christian Kresse
July 28, 2016
In Events, Videos
ESL One Cologne 2016 went down the history books as the world’s largest Counter-Strike: Global Offensive (CS:GO) event in the game’s competitive history. Over 14,000 people attended the live spectacle on each of the main event days, with online viewership ...
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eSports betting, Videos
CalvinAyre

eSports Betting Summit 2016 recap by calvinayre.com

By Christian Kresse
+Christian Kresse
May 19, 2016
In eSports betting, Videos
Becky Liggero from CalvinAyre.com sums up the first dedicated eSports Betting Conference which took place at the Royal Garden Hotel in London.
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eSports documentary, Marketing, Videos

Understanding eSports: 76 eSports documentaries you should watch

By Christian Kresse
+Christian Kresse
March 7, 2016
In eSports documentary, Marketing, Videos
If you want to promote your products and/or brands successfully in eSports, you have to understand how the market is designed and how its protagonists act. Sometimes a picture is worth a thousand words. Therefore we compiled the following list ...
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12 Next

Sponsoring

Gfinity Announces Lynx Partnership for Gfinity Elite Series UK Season Three

Gfinity Announces Lynx Partnership for Gfinity Elite Series UK Season Three

April 1, 2018
Counter Logic Gaming and Omen by HP Conclude Sponsorship Deal

Counter Logic Gaming and OMEN by HP Conclude Sponsorship Deal

March 30, 2018
Turtle Wax Teams Up With International Esports Stars

Turtle Wax Teams Up With International Esports Stars

March 29, 2018
Razer Partners with Team Queso

Razer Partners with Team Queso

March 28, 2018
Turtle Beach Becomes the Official Audio Partner of Gfinity's Elite Series

Turtle Beach Becomes the Official Audio Partner of Gfinity’s Elite Series

March 28, 2018
  • Mobalytics Raises $2.6 Million to Analyze and Improve Competitive Gamer Performance
    Mobalytics Raises $2.6 Million to Analyze and Improve Competitive Gamer Performance
  • 'Bud Light jumps on the eSports train' and more insights
    Facebook Throws its Hat into the eSports Ring
  • eSports Marketing Blog Recap Day March 2016 – #EMBRecapDay
  • eSports IQ week 9: 'Cineplex takes a shot at eSports market' and more insights
    eSports IQ week 9: ‘Cineplex takes a shot at eSports market’ and more insights
  • Immortals Unveil News Peripherals Partner Bloody Gaming
    Immortals Unveil News Peripherals Partner Bloody Gaming
  • EagleTree Capital Buys Majority Share in CORSAIR in a Transaction Valued at $525 Million
    Corsair Becomes Title Sponsor of DreamHack Masters, Dreamleague and more
  • eSports IQ Week 10: What does eSports on TV really need?
  • G2A and Sporting Club de Portugal Strengthen eSports in Mainstream Channels
    G2A and Sporting Club de Portugal Strengthen eSports in Mainstream Channels
  • Electronic Arts and NFL Launch the First Madden NFL Club Championship
    Electronic Arts and NFL Launch the First Madden NFL Club Championship
  • Is Turner’s ELeague for fans or advertisers and more insights
    eSports IQ Week 13: ‘Is Turner’s ELeague for fans or advertisers?’ and more insights

Figures & Facts

ESL and Intel Welcomed 169,000 Fans Across Two Weekends of World Class Wsports in Katowice, Poland

ESL and Intel Welcomed 169,000 Fans Across Two Weekends of World Class Esports in Katowice, Poland

March 29, 2018
eSports Is a Spectator Sport: 42% of eSports Viewers Don’t Play the Game They Watch

New Research from Limelight Networks Shows Traditional Sports Viewership is at Risk as Millennials Switch Their Attention to Esports

March 28, 2018
Nordic Esports Audience Growth at a Standstill, But Engagement Grows

Nordic Esports Audience Growth at a Standstill, But Engagement Grows

March 2, 2018
Stage 1 of the Overwatch League Brings Franchises Enormous Social Media Growth;

Stage 1 of the Overwatch League Brings Franchises Enormous Social Media Growth; +590,000 New Followers in Total

February 14, 2018
The ELEAGUE Major Boston Delivers All-Time Records

The ELEAGUE Major: Boston Delivers All-Time Records

February 1, 2018

Follow Us

  • National Collegiate Athletic Association (NCAA) Collaborates with Intersport to Research eSports
    National Collegiate Athletic Association (NCAA) Collaborates with Intersport to Research eSports
  • Call of Duty World League (CWL) Kicks-Off New Season with Invitational Tournament at Playstation Experience (PSX)
    Call of Duty World League (CWL) Kicks-Off New Season with Invitational Tournament at Playstation Experience (PSX)
  • 5 reasons to advertise in eSports
  • Newegg Unveils Promotion Plans for Intel® Extreme Masters Oakland
    Newegg Unveils Promotion Plans for Intel® Extreme Masters Oakland
  • ELEAGUE to Host Next Counter-Strike: Global Offensive Major Championship in Boston
    HyperX Announces Sponsorship of ELEAGUE Major: Boston 2018

Investments

Indian Esports Content Startup AFK Gaming Attracts Pre-Series A Funding

Indian Esports Content Startup AFK Gaming Attracts Pre-Series A Funding

March 1, 2018
Vision Esports Closes $38 Million Capital Raise and Invests in Echo Fox, Twin Galaxies and Vision Entertainment

Vision Esports Closes $38 Million Capital Raise and Invests in Echo Fox, Twin Galaxies and Vision Entertainment

February 22, 2018
Esports Audience Monetization Platform FanAI Secures $2.5M Funding Round

Esports Audience Monetization Platform FanAI Secures $2.5M Funding Round

February 22, 2018
French Esports Club Team Vitality Raises 2.5 Million Euros to Accelerate its Development

French Esports Club Team Vitality Raises 2.5 Million Euros to Accelerate its Development

February 7, 2018
Blockchain-based Streaming Platform Play2Live Secured $7M in Private Pre-sale

Blockchain-based Streaming Platform Play2Live Secured $7M in Private Pre-sale

January 24, 2018
  • World Cyber Games 2018 to Be Held in Bangkok, Thailand
  • ESL One Genting returns to Malaysia Having a $400,000 Prize Pool
    ESL One Genting Returns to Malaysia Having a $400,000 Prize Pool
  • 27 million unique viewers watch Counter-Strike Global Offensive at ESL One Cologne
  • ESL Australia Announces Sponsorship Agreement with Media Design School at Torrens University Australia for the ESL Zen League Season 2
    ESL Australia Announces Sponsorship Agreement with Media Design School at Torrens University Australia for the ESL Zen League Season 2
  • Immortals Announce New Partnership with OMEN by HP
    Immortals Announce New Partnership with OMEN by HP

Marketing

Telefónica Promotes Esports Talents in Spain with the Creation of the Movistar Riders Academy

March 29, 2018
KFC Announces Esports Championship in Dota 2 Partners with ESforce

KFC Announces Esports Championship in Dota 2, Partners with ESforce

March 7, 2018
Red Bull Accounces Fighting Game Tournament 'Red Bull Conquest', Sponsored by BenQ, SteelSeries and Events DC

Red Bull Accounces Fighting Game Tournament ‘Red Bull Conquest’, Sponsored by BenQ, SteelSeries and Events DC

March 2, 2018
Millennial Esports Subsidiary Stream Hatchet Premieres Breakthrough Measurement Offering for the StarCraft II Intel Extreme Masters PyeongChang

Stream Hatchet Premieres Breakthrough Measurement Offering for the StarCraft II Intel Extreme Masters PyeongChang

March 1, 2018
ESL One Katowice 2018 - Mercedes-Benz

Jens Thiemer, VP Marketing at Mercedes-Benz Cars: “As a Sponsor of the ESL One We Have Great Possibilities to Create Real Value for the Target Group”

February 19, 2018

Twitter

Follow @eSportsMBlog
  • Allied Esports Names Premier Partnerships as Naming Rights Agency for Esports Arena Las Vegas - eSports Marketing … https://t.co/HvkZwZPo0T

    7 months ago
  • Power Rangers: Legacy Wars Announces First Official Championship at Amazons' Mobile Masters Las Vegas - eSports Ma… https://t.co/ax7hYKs7Ce

    7 months ago
  • Casino Scouts LLC and UMG Media Corp. Partner for eSports Tournaments - eSports Marketing Blog - https://t.co/0Ga6IcBiZe

    7 months ago
  • FACEIT Partners with Milan Games Week and Capcom to Present The Capcom Pro Tour EU Regional Finals - eSports Marke… https://t.co/XwglEFWUoq

    7 months ago
  • Call of Duty World League (CWL) Kicks-Off New Season with Invitational Tournament at Playstation Experience (PSX)
    Call of Duty World League (CWL) Kicks-Off New Season with Invitational Tournament at Playstation Experience (PSX)
  • CROSSFIRE World Championship Breaks Viewership Record with 37.5 Million Unique Viewers
    CROSSFIRE World Championship Breaks Viewership Record with 37.5 Million Unique Viewers
  • ESL Australia Announces Sponsorship Agreement with Media Design School at Torrens University Australia for the ESL Zen League Season 2
    ESL Australia Announces Sponsorship Agreement with Media Design School at Torrens University Australia for the ESL Zen League Season 2
  • FIFA Ultimate Team Championship Series Reveals Schedule for Biggest EA SPORTS Tournament Ever
    FIFA Ultimate Team Championship Series Reveals Schedule for Biggest EA SPORTS Tournament Ever
  • Fnatic Secures $7M Financing Round
    Fnatic Secures $7M Financing Round

Timeline

  • April 1, 201811:46

    ELEAGUE Street Fighter® V Invitational 2018 to Showcase Clash of 24 Elite Players

  • April 1, 201811:35

    Gfinity Announces Lynx Partnership for Gfinity Elite Series UK Season Three

  • March 30, 20183:56

    ESL One Belo Horizonte 2018 Powered by Intel to Debut in Brazil with $US200,000 Prize Pool

  • March 30, 201812:05

    Counter Logic Gaming and OMEN by HP Conclude Sponsorship Deal

  • March 29, 20183:00

    Telefónica Promotes Esports Talents in Spain with the Creation of the Movistar Riders Academy

  • March 29, 20182:00

    Turtle Wax Teams Up With International Esports Stars

  • March 29, 20181:00

    ESL and Intel Welcomed 169,000 Fans Across Two Weekends of World Class Esports in Katowice, Poland

  • March 28, 201811:59

    Razer Partners with Team Queso

  • March 28, 201811:00

    Turtle Beach Becomes the Official Audio Partner of Gfinity’s Elite Series

  • March 28, 201810:00

    City of Arlington Partners with Esports Venues to Open Esports Stadium Arlington

  • March 28, 201810:00

    DHL Becomes the First Official Partner of the F1 Esports Series

  • March 28, 20189:00

    American Esports Club Los Angeles Valiant Launch Flagship Community Event Series

  • March 28, 20183:45

    New Research from Limelight Networks Shows Traditional Sports Viewership is at Risk as Millennials Switch Their Attention to Esports

  • March 7, 20184:27

    Soccer Club AS Monaco Partners with Kinguin

  • March 7, 20183:57

    KFC Announces Esports Championship in Dota 2, Partners with ESforce

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