Twitch, the world’s leading social video platform and community for gamers, today announced a new relationship with professional gaming teams, starting with Team SoloMid (TSM) and Cloud9, to exclusively represent them in sponsorship sales and further fuel the growth of esports. The deepened partnership aims to build relationships with brands outside of gaming to expand the horizons of sponsorship revenue, making the esports industry more sustainable for teams and individual players.
Twitch will remain the exclusive streaming platform of TSM and Cloud9, and will also act as their official sales representative to interested brands looking to reach their combined audience. These brands will have one-stop access to Twitch’s audience of nearly 10 million daily viewers and TSM and Cloud9’s global fan bases, ensuring unified, authentic engagement with the growing esports audience.
“Twitch’s goal is to continually expand growth and revenue opportunities for our content creators, the true drivers of community creation,” said Kevin Lin, COO of Twitch. “Our partnership with TSM and Cloud9 is long-standing and has helped pro players thrive in a growing live media ecosystem. This expanded partnership will also improve the overall health of the esports industry by providing more opportunities for players through long-term support in a more sustainable ecosystem.”
“We’re thrilled Twitch will be representing TSM for future sponsorships. Our combined reach and expertise is an unbeatable brand-safe offering for companies looking to enter the esports space. This will allow us to focus on developing long-term careers for our players and creating content for our fans,” said Andy Dinh, CEO and Founder of TSM.
“We are excited to expand our relationship with Twitch to provide the best experience for viewers and players,” said Jack Etienne, CEO and Founder of Cloud9. “Uniting Twitch’s media and our direct engagement will delight our clients and viewers in new and innovative ways. We’re eager to use these opportunities to create more value for our players and fans.”
In recent years, Twitch, TSM, and Cloud9 have been instrumental in building bridges between the competitive gaming space and non-gaming brands. With this long-term partnership, Twitch plans on adding more non-endemic companies to the list of sponsors for its Partners.
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 2 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit our About Page, Twitter feed (#Twitch), and blog.
About Team SoloMid
Team SoloMid (TSM) is a professional gaming company founded in 2009, and is headquartered in Los Angeles, California. It was founded by Andy ‘Reginald’ Dinh fielding only a flagship League of Legends roster at the time. Since then, the organization has grown to become one of the most recognizable brands in esports and is sponsored by brands including Logitech, HTC, Kingston HyperX, Red Bull, CyberpowerPC, and GEICO. The company boasts one of the largest western fanbases in the esports world, fielding teams in League of Legends, Counter-Strike: Global Offensive, Super Smash Brothers, Hearthstone, and Vainglory. TSM has seen numerous accolades over the past several years with many top tournament finishes across its teams , and is well known to be at the forefront of the North American esports industry.
Cloud9 is a premiere global esports organization with top ranking teams in the world’s biggest competitive games. With top placements in League of Legends, Counter-Strike, Hearthstone, Smash Bros., Overwatch and Call of Duty Cloud9 has quickly evolved into one of the strongest and most recognized esports brands in the world.
Source: Press release