Lagardère Sports is expanding its involvement in eSports. The deal sealed with Team ROCCAT shortly after its market entry signals its second with a team in the League of Legends Champions Series. In future, Lagardère Sports will act as the exclusive marketing partner for Team ROCCAT, assisting it with brokering partnerships, acquiring and servicing sponsors, expanding marketing opportunities and creating campaigns.
Team ROCCAT is the corporate team of Hamburg gaming hardware producer ROCCAT, which has been active in eSports for many years. Currently ROCCAT represents one of the world’s most successful League of Legends teams, but already has many prestigious wins under its belt in disciplines such as Counter-Strike and Starcraft 2.That puts the globally positioned Team ROCCAT in the top echelon of traditional eSports clubs.
The deal between Lagardère Sports and Team ROCCAT represents a collaboration between two key industry players with complementary strengths that will further promote professionalism in the eSports arena. “At ROCCAT, we live, breathe and eat eSports,” says René Korte, founder and CEO of ROCCAT. “That’s why we saw, even early on, that this was a growth market within gaming that would continue to expand in the future as well. Industry trends have shown that our assessment was correct. In order to leverage the opportunities and potential of the eSports market to the best of our ability, we will be cooperating in future with Lagardère Sports to aggressively promote not only our own growth but also that of the entire industry.”
“We are very pleased to announce what is already our second partnership with an LCS Europe team since we entered the eSports market,” Robert Müller von Vultejus, managing director at Lagardère Sports Germany, added. “The iconic status of ROCCAT in the world of gaming is unmatched. The fans’ deep loyalty, both to Team ROCCAT and to the company ROCCAT, opens up numerous avenues for activating sponsorships.”
About ROCCAT Studios
Founded in 2007 in Hamburg, ROCCAT designs the best gaming products in the world. We combine detail-loving German innovation with a genuine passion for what we do. The result is a forward-looking product portfolio adaptable to the gaming trends of tomorrow. The industry-leading experiences we develop are born of a deep affinity with gaming community that we ourselves are very much a part of. We achieve this by having an outstandingly talented team comprised of gamers, visionaries and industry experts.
About Team ROCCAT
Team ROCCAT was founded in 2007 as the professional eSports team of ROCCAT studios Hamburg. Currently active in League of Legends, Team ROCCAT successfully engaged in a manifold of competitive games such as Counter-Strike, Starcraft 2 and Heroes of the Storm. In 2017 Team ROCCAT was established as a subsidiary of ROCCAT studios, paving the way for future success in the ever-growing world of eSports.
About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts, dedicated to delivering innovative solutions to its clients. The expertise of Lagardère Sports teams gives clients inside access to the opportunities offered by its network. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience. For further information see www.lagardere-se.com
Source: Press release