After the first phase of the Overwatch League came to an end last weekend with solid viewership numbers, we look again at the numbers of current social media followers and ask ourselves if the franchises and players were able to use the initial hype to grow their channels.
First things first: Yes, they were able to – to a considerable extent!
- ESPN, Disney XD and Blizzard Entertainment Announce Multiyear Exclusive Telecast A…
- Hasbro Joins Blizzard Entertainment’s Overwatch in the Fight for the Future as Mas…
- Overwatch League Grand Finals to Be Held at Barclays Center in Brooklyn
- American Esports Club Los Angeles Valiant Launch Flagship Community Event Series
- Overwatch League Franchise London Spitfire Secures Logitech G Sponsorship
Here are some facts:
- Every team can register a positive growth.
- The lowest growth rate is +16,06%.
- The highest growth rate is +1900%.
- In total, the social media accounts of the franchises have ~590,000 new followers.
Note: The growth rate used in this article refers to an older post which was published right before the start of the Overwatch League.
Youtube: Dallas Fuel still dominates the video ranking
Facebook: Seoul Dynasty still has the most likes
Twitter: San Francisco Shock still tweets to the most fans
Instagram: Dallas Fuel is still the king of images
And what about the players?
Like the teams, almost all players showed strong growth in terms of new followers on twitter. Boston Uprising player Young-Jin Noh (Gamsu), however, stands out in particular: He has gained 27,600 new followers since the start of the Overwatch League which corresponds to a growth rate of +2000%.
Most famous professional Overwatch players on Twitter after stage 1 of the Overwatch League
However, this positive development could turn out to be a double-edged sword for some as the buy-ins for the two slots to be added next season will rise from $20 million to up to $60 million, according to ESPN.
More esports facts & figures content:
- Parks Associates: 10% of U.S. Broadband Households Watch Esports
- PlayerUnknown’s Battlegrounds Achieves More Than Four Hundred Million Total Player…
- ESL One Belo Horizonte powered by Intel welcomes 11,500 fans on each main event da…
- Juniper Research: Loot Boxes & Skins Gambling to Generate a $50 Billion Indus…
- Emerson College Survey: Esports as Bridge Between US and China
- ESL and Intel Welcomed 169,000 Fans Across Two Weekends of World Class Esports in …
- New Research from Limelight Networks Shows Traditional Sports Viewership is at Ris…
- Nordic Esports Audience Growth at a Standstill, But Engagement Grows
- The ELEAGUE Major: Boston Delivers All-Time Records
- Overwatch League™ Opening Week Draws More Than 10 Million Viewers