After the first phase of the Overwatch League came to an end last weekend with solid viewership numbers, we look again at the numbers of current social media followers and ask ourselves if the franchises and players were able to use the initial hype to grow their channels.
First things first: Yes, they were able to – to a considerable extent!
Related content:
- Bud Light to become Official Beer Sponsor of the Overwatch League
- Overwatch League Set to Kick Off 2019 Season with Eight New Teams from Asia, Europ…
- Washington, D.C. Overwatch League Team Unveils Name and Logo Ahead of 2019 Season
- Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ec…
- Nenking Group Unveils Its Guangzhou Overwatch League Team Branding
Here are some facts:
- Every team can register a positive growth.
- The lowest growth rate is +16,06%.
- The highest growth rate is +1900%.
- In total, the social media accounts of the franchises have ~590,000 new followers.
Note: The growth rate used in this article refers to an older post which was published right before the start of the Overwatch League.
Youtube: Dallas Fuel still dominates the video ranking
Facebook: Seoul Dynasty still has the most likes
Twitter: San Francisco Shock still tweets to the most fans
Instagram: Dallas Fuel is still the king of images
And what about the players?
Like the teams, almost all players showed strong growth in terms of new followers on twitter. Boston Uprising player Young-Jin Noh (Gamsu), however, stands out in particular: He has gained 27,600 new followers since the start of the Overwatch League which corresponds to a growth rate of +2000%.
Most famous professional Overwatch players on Twitter after stage 1 of the Overwatch League
So what?
All in all, the development in terms of social media potential looks very promising and the new sponsors, including Toyota, T-Mobile and Sour Patch Kids should be pleased.
However, this positive development could turn out to be a double-edged sword for some as the buy-ins for the two slots to be added next season will rise from $20 million to up to $60 million, according to ESPN.
More esports facts & figures content:
- EA SPORTS FIFA 19 Global Series Breaks Viewership Records
- ESL’s Major Tournaments Record 90% Growth in Viewership by Increasing Esport…
- Millennial Esports Gaming Studio Launches World’s Fastest Gamer Mobile Espor…
- Report by The Diffusion Group (TDG): Esports Quickly Evolving From ‘Novelty&…
- Esports Survey Reveals Expectations of Continued Growth and Investment, Amid Myria…
- Parks Associates: 10% of U.S. Broadband Households Watch Esports
- PlayerUnknown’s Battlegrounds Achieves More Than Four Hundred Million Total Player…
- ESL One Belo Horizonte powered by Intel welcomes 11,500 fans on each main event da…
- Mobile Transforms the Way Gamers Play and Make Payments, with 73 Percent of Player…
- Juniper Research: Loot Boxes & Skins Gambling to Generate a $50 Billion Indus…
