Press Release, Sponsoring
Red Bull Signs Multi-Year Sponsorship Deal with German Esports Club BIG

Red Bull Signs Multi-Year Sponsorship Deal with German Esports Club BIG

The most successful German esport organization Berlin International Gaming, known worldwide under the name “BIG”, is now cooperating with Red Bull. For the first time in Germany’s esport history, Red Bull sponsors a German esport Club. The long-term and strategic cooperation is a milestone in German sport and strengthens the leading position of the Berlin-based organization BIG.

The flagship of the organization is the glorious Counter-Strike: Global Offensive team built around Team Captain Fatih “gob b” Dayik. With spectator numbers in the high millions and filled arenas, Counter-Strike is one of the hottest and most prestigious titles in esport. Since 2017, the German team, headquartered in Berlin, has been able to establish itself among the world’s top teams and celebrate numerous respectable successes.

Red Bull Signs Multi-Year Sponsorship Deal with German Esports Club BIG

Red Bull and BIG will form a strategic alliance within the partnership. In addition to joint campaigns and events, Red Bull will also support the BIG athletes in the sporting field and brings many years of experience in athlete marketing from traditional sport. Together they would like to expand their leading position in the German market and further establish themselves at the international top.

Already on Wednesday, 20.02.2019, BIG and its CS:GO Team will compete for the first time with Red Bull as a partner at the next CS:GO Major World Championship. At the Intel Extreme Masters Katowice 2019 a total of 16 teams will play for 1.000.000 USD prize money. At the end of March, the StarSeries i-League Season 7 Finals will follow, a 500,000 USD tournament in Shangai. The team also qualified in February for the Intel Extreme Masters Sydney in May. At the beginning of July, the German fans will again have the opportunity at the ESL One Cologne to cheer on the best German team in Cologne’s Lanxess Arena. Last year, the team was able to reach the Grand Final of the 250,000 USD tournament on home ground in front of more than 10,000 spectators inside the arena.

Statement Daniel Finkler, CEO BIG: “As CEO, I am very proud that only two years after our foundation we were able to convince a global brand like Red Bull of our vision. It is an honor and a significant milestone in the history of Berlin International Gaming. The partnership establishes not only our top position in Germany, but also in Europe and on a global scale. We have now reached the top of the world in Esports at all levels. This was our goal from the very beginning. I would like to take this opportunity to thank you once again for the incredible support of our fans and at the same time highlight the astonishing performances of our players, who have exceeded all expectations in the past two years. We have achieved a lot together, and now we want to go even higher with Red Bull.”

Statement Fatih “gob b” Dayik, Team-Captain: “Red Bull Energy Drink was a part of my esport career since the very beginning. I am insanely proud that they partnered up with BIG and I’m looking forward to all the Red Bull special events we have planned. Welcome to the family!

İsmailcan “XANTARES” Dörtkardeş, Player BIG: “I’m really happy to welcome Red Bull as a partner of BIG and I’m looking forward to the amazing events we will do together! As we head into 2019, we promised ourselves to make being part of the BIG family one of the best fan experiences ever, and with Red Bull on our side, that goal just got a lot closer! Please give them a warm welcome to the BIG family!”

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About BIG

Berlin International Gaming, known worldwide as BIG, is one of the most successful European esport organizations based in Berlin. The German club currently employs teams and players in the titles League of Legends, CounterStrike: Global Offensive, Quake Champions, FIFA and Trackmania. The flagship of the organization is the glorious Counterstrike: Global Offensive team around team captain Fatih “gob b” Dayik. With millions of spectators and crowded arenas, Counterstrike is one of the hottest and most prestigious titles in the esports scene. Since 2017, the German team has been able to establish itself among the world’s top teams and celebrate numerous respectable successes. In addition to winning the German championship in the founding year, the countless fans remember the second place of ESL One Cologne in the Lanxess Arena in Cologne to this day. At last year’s FaceIt Major in London’s Wembley Arena, the world championship in CS:GO, the team was able to secure legendary status for the second time in its history, which is awarded to the TOP8 placed teams. BIG also plays successfully in the ESL Pro League, the highest international league.

(Image) Source: Press release

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