Marketing, Recap Day

eSports Marketing Blog Recap Day February 2016 – #EMBRecapDay

Did you miss the second edition of the ‘eSports Marketing Blog Recap Day’ on our our twitter account? No problem! In this article we wrap up our 6-hours-session from Tuesday and compile 75 interesting links regarding eSports, eSports marketing, eSports sponsoring and other interesting insights from several eSports fields in February 2016.

Before we start: Make sure you follow us on twitter and facebook and sign up for our newsletter.

Here we go:

“@ESPN, @MLG Bring #eSports to #Aspen With @Halo World Championship Tour – #HaloWC”

“Exploring #streaming rights in #esports”

“#Esports event FEST owes nearly $33,000 in prize money to players and teams”

“ICE 2016 – #Esports dissected”

“@MPSworldwide has been named the global #marketing rights partner of Garena”

“The Importance of Live# Streaming in #Esports”

“EU Spring Finals heading to #Rotterdam”

“The next step in #esports is #mainstream #business #leaders and #experts”

“@MSI Becomes Official @Cloud9 #Partner”

“Viva Las Vegas: NA Spring Finals heading to #Vegas”

“Investigative #Journalism in #Esports”

“@Yahoo is launching an #esports #news section”

“The Power of Place and the #eSports Arena Revolution”

“@Blizzard CEO: ‘#Development and #eSports are now the same thing'”

“An overview of #eSports explosion and legal issues arising from it”

“Competitive Planning: #Overwatch ‘s #Esports Focus”

“@cevo @Gfinity #CSGO Pro-League Season 9 revealed with $125,000 USD prize pool”

“@MTGAB partners up with @Spotify on new video service”

“Out-of-industry involvement could fast track South African #eSports”

“@Overwatch ‘s Custom #Games Shows How Much @Blizzard Is Building For #Esports”

“#Esports Market Ecosystem Map — January 2016”

“@Twitch users watched 459,366 years worth of content in 2015”

“@IEM Katowice sells out early entrance passes in seconds”

“The Case for #Gaming”

“Activision Blizzard gunning for NFL-scale #eSports #revenue”

“#Devs weigh in on #eSports: Good for the big guys, rough for the small guys”

“@PlayHearthstone now has more than 40 million players”

“@LogitechG goes all in with #eSports, partners with @ESL”

“@Louffy086 signs with @redbullESPORTS”

“@G2A_com continues its awkward campaign against @riotgames”

“‘@Vodafone partners with @G2eSports and more #eSports insights”

“Video: This is @DreamHack – Official 2015 #Aftermovie”

“@Twitch’ s 2015 retrospective shows #esports is still a driving force behind the platform”

“@GAMEdigital buys Spanish #eSports platform @SocialNAT1”

“The Importance of Star Power in #eSports #Marketing”

“Will video game arena come to Las Vegas Strip?”

“@Yahoo ’s New #Esports #Journalism Section Immediately Involved in #Plagiarism”

“@redbullESPORTS expands to Smash, sponsors @TSM_Leffen”

“2016 #LeagueOfLegends World Championship to tour North America”

“@TwitchCon 2016 is heading to San Diego, will be held over 3 days”

“How Video Games revived Customer Engagement”

“Top 10 #games and channels on @twitch in 2015”

“@Rankresports gives #esports a single hub for #news, #rankings, and #tournaments”

“#ESports — An Under-The-Radar Social Media Community That #Recruiters Should Use”

“#Video: The trials of a female #eSports champion”

“#eSports at a tipping point”

“@JensHilgers: ‘eSports sector is already at a critical mass’”

“@CODWorldLeague announces amateur #eSports league complete with cash prizes”

“@ESL ‘s @affentod on developing an #eSports game”

“Riding on rocket fuel – Rocket League and #esports”

“Is #Esports For The Privileged?”

“Video: @Rankresports #eSports Club #Commercial”

“What @Twitch and #esports can teach us about building successful media companies”

“Video: IP Law in Esports”

“Why Activision Plans to Focus on #eSports in 1Q16 and 2016”

“8 Ways to Reach the eSports Consumer Today”

“The ABC’s of #eSports Eduselling – Part I”

“#CSGO Major prize upped to $1,000,000”

“@mcuban to politicians: Good luck killing fantasy sports”

“#Esports Social media trends what happens when isn’t #Gameday”

“#Esports: Lonely but incredibly Social”

“Meet the Interactive #Stars of #Gaming Site @Twitch”

“@DraftKings drops #sponsorships from major #esports organizations”

“#Consolidation vs #Fragmentation in #Esports”

“@G2A_com Accused of Failing to Pay #Esports Organisation compLexity #Sponsorship Money

“Video: Why #eSports Is The Next Big Thing In #Marketing”

“After spending $32M, @worldoftanks developer @wargaming_net is still figuring out #esports”

“DingIt on competing with Twitch, growing while staying sustainable, and managing expectations”

“@FlipSid3Tactics to rebrand after acquiring new #sponsor”

“The #eSports Landscape — February, 2016”

“@ESPN ’s John Skipper Calls the Plays on Digital Content, #eSports and Diversity”

“Global #eSports Market to Exceed USD 952 Million by 2019, According to @Technavio”

“@Valve fires production company for Shanghai Major”

“‘The potential of #eSports and #gaming as #mainstream’ and more #eSports insights”

“@gamerlaw on the business and law of #eSports”



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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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