Investments, Press Release
Puji Capital Enters into eSports Industry with Investment into aXiomatic

Puji Capital Enters into eSports Industry with Investment into aXiomatic

Puji Capital is continuing its support and investment holdings in global digital media and entertainment companies by making a strategic investment into the eSports industry.

The Asia-based investment company on Wednesday made an announcement of its latest investment into aXiomatic, an eSports ownership and management group led by two renowned professional sports team owners, successful and serial media and technology entrepreneurs – Peter Guber and Ted Leonsis. Since September 2016, aXiomatic has been making high-profile investments into the eSports industry, including the controlling interest of Team Liquid, one of the most successful global eSports team franchises; and a lead investment into the series C financing for video game recreational league, Super League Gaming.

Team Liquid has been one of the most recognizable professional eSports organizations and brands for the last 15 years and has built a reputation as an innovator and leader in the industry. With more than 50 players competing on 10 different teams, Team Liquid compete at the highest level in global tournaments including StarCraft 2, League of Legends, Dota 2, Hearthstone, CS:GO, Heroes of the Storm, Overwatch, Halo, Street Fighter, and SSBM.

Peter Guber is a major player and influencer in the professional sports and entertainment industry. His career and accolades include former CEO / Chairman of Columbia Pictures Entertainment and owner / co-owner of three professional sports team including Golden State Warriors (NBA); Los Angeles Dodgers (MLB); and Los Angeles Football Club (MLS).

“The eSports industry has been part of Puji’s strategic roadmap in investments into the global media ecosystem for some time. We have reviewed a number of investment opportunities in eSports but had not found a partner / team / company who similarly shares Puji’s global vision until aXiomatic. We are thrilled to be part of this investment,” said Alex Szeto, Director of Puji. “Given our active presence in both the US and China markets, we hope to provide more strategic opportunities and investments to bridge this uniquely growing eSports industry with aXiomatic. We fully believe the exciting growth potential of the industry and are confident of the company’s opportunity to be a true global influencer.”

According to Szeto, Puji Capital will continue to invest and act as that “bridge” between China and Hollywood for all facets of media and entertainment. Szeto adds that the growth of video / mobile gaming along with eSports are converging with traditional film and television industries in China; and are constantly innovating in accordance to China’s consumer market growth.

Other notable investors in aXiomatic include Magic Johnson (Hall of Fame NBA basketball player of the Los Angeles Lakers); Steve Case (Chairman & CEO of Revolution; Co-Founder of AOL); Tony Robbins (Entrepreneur, Life & Business Strategist); NextVR (industry-leading VR company); Blake Byers (General Partner for Google Ventures); Tom Kartosotis (Founder, CEO of Bedrock Manufacturing; Co-founder of Fossil); and Ted Leonsis (Founder & Chairman of Monumental Sports & Entertainment – owner in NHL Washington Capitals; NBA Washington Wizards; Verizon Center Arena; Co-Founder & Partner of Revolution Growth).

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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