Investments, Press Release
G2 Esports Raises Initial Growth Capital From Strategic Investors

G2 Esports Raises Initial Growth Capital From Strategic Investors

G2 Esports, one of the world’s fastest growing global eSports teams, today announced a funding round with a diverse group of investors bringing a wealth of experience from the entertainment, financial, and traditional sport sectors.

Investors include FC Barcelona midfielder André Gomes, Eric Mindich’s Everblue Management, MACRO Ventures, and Marc Lemann of Go4It, among others. This initial growth capital will be used to enhance G2 Esports’ talent infrastructure as well strengthen their content and brand initiatives.

Founded in 2013 by former League of Legends star player, Carlos “ocelote” Rodriguez, G2 Esports has quickly grown into one of the most successful eSports organizations in the world. In addition to fielding one of the top teams of all-time in League of Legends (winners of last three EU LCS splits, 2nd place in Mid-Season Invitational), G2 Esports also has world-class teams in CS:GO, Hearthstone, Rocket League, Vainglory and Super Smash Bros. This funding round will enable G2 to continue its track record of winning.

Each of the investors in this round is an icon in his respective field, and is committed to growing G2 into the top esports property in the world. Select investors include:

  • André Gomes: currently a starting midfielder for Barcelona FC: One of the top football-players in the world, and an international celebrity.
  • Eric Mindich through his family office, Everblue Management LLC.: Eric Mindich became the youngest partner in the history of Goldman Sachs at the age of 27, and later founded Eton Park Capital Management, a global investment firm that had peak assets under management of $14 billion.
  • MACRO Ventures: MACRO Ventures sits at the intersection of Hollywood and Silicon Valley and leverages its deep relationships to artists, entrepreneurs, investors and executives to drive extraordinary value to its portfolio companies.
  • Marc Lemann of Go4It: Founder of Go4It, a Brazilian-based sports investment firm and media agency.

“In this increasingly digital world, I see tremendous potential in eSports. Carlos’s vast experience as a successful player, entertainer and successful team owner combined with G2’s impressive track record makes this investment a perfect fit. eSports is the next generation of sports and League of Legends is its cornerstone. I couldn’t be more thrilled to invest in and partner with G2 Esports,” said André Gomes.

“With this group, we are confident that we can continue on our growth path, build world-class teams and create cutting-edge content. G2 is thrilled to bring partners on board that are both passionate about eSports and committed to our global growth on board,” commented Carlos “ocelote” Rodriguez.

As G2 continues to evaluate its growth prospects, it has engaged Inner Circle Sports LLC, the leading global sports & media investment bank, as a strategic advisor.

G2 is confident its new partners and advisors will prove invaluable in its efforts to grow the #G2ARMY in the coming months.

(Image) Source: Press release

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On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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