Figures & Facts, Marketing
eSports Is a Spectator Sport: 42% of eSports Viewers Don’t Play the Game They Watch

eSports Is a Spectator Sport: 42% of eSports Viewers Don’t Play the Game They Watch

Newzoo recently published an interesting blog post which focuses on the following questions while only taking U.S., Canada, Germany, U.K., France, Italy, Spain, Netherlands, Belgium and Sweden into consideration: How do some of the biggest eSports franchises compare in terms of players and viewers? How big is the overlap between gamers and viewers? What is the overlap between franchises in terms of reach?

Three key takeaways of the blog post are as follows:

  • LoL, CS:GO, and Dota 2 have the most developed and watched esports scenes
  • 42% of eSports viewers don’t play the game they watch
  • 70% of fans only watch one franchise (LoL, CS:GO, HearthStone, Overwatch or Dota2)

To emphasize these takeaways, Newzoo published the following infographics:

Analysis of five key eSports franchises

70% of eSports viewers only watch one franchise

Game Enthusiast: Viewing and/or gaming

Source: Newzoo
Image source: eslgaming.com, Photographer: Helena Kristiannson

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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