Electronic Arts (NASDAQ: EA), the National Hockey League (NHL), and the NHL Players Association (NHLPA) announced a multi-year renewal to their partnership. The new agreement will allow EA SPORTS™ to accelerate authentic and innovative hockey simulation experiences for millions of players worldwide for years to come.

The new agreement arrives as the world enjoys the widely successful EA SPORTS NHL. EA SPORTS NHL® 21 for PlayStation®4 and Xbox One has generated mass engagement with both existing and new fans as it achieved the most daily active players at launch for the franchise in the last three years. This year’s momentum builds upon incredible EA SPORTS NHLgrowth as EA SPORTS NHL 21 and NHL 94 Rewind*, the evolutionary take on the 16-bit classic, provides unique perspectives for all types of fans.

“We are thrilled to accelerate fun hockey experiences for years to come pushing the industry forward with our long-time NHL and NHLPA partners,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “The EA SPORTS NHLfranchise these past 30 years has become synonymous with hockey culture, and this extension will ensure it remains at the forefront of connecting millions of fans around the world to the sport through interactive entertainment.”

“EA SPORTS NHL continues to introduce new fans to the sport through its realistic and entertaining approach to the game,” said Brian Jennings, NHL Chief Brand Officer & Senior Executive Vice President. “The past eight months illustrates how EA is a critical extension to real-world sports, as fans turned toEA SPORTS NHLto play and watch hockey while we temporarily paused during the pandemic. Our shared approach for competitive gaming has enabled the league to create a touchpoint to younger fans who may experience the NHL for the first time through EA SPORTS NHL. Sustained connection that enhances fandom is what EA delivers and we look forward to continuing the incredible partnership.”

“The NHLPA is proud to renew our long-standing partnership with EA, ensuring their exceptional NHL hockey franchise will continue showcasing the players to fans around the world for the coming years,” said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. “The simulated experience of hitting the ice behind the console with EA SPORTS NHL continues to be an incredible way for fans to connect with the players and the game.”

The announcement follows the release of EA SPORTS NHL 21for PlayStation 4 and Xbox One as Stanley Cup® winner Alex Ovechkin is the latest cover athlete in a long lineage of legends representing the EA SPORTS NHL®franchise. The also released NHL® 94 Rewindthis year is illustrative of the indelible impact the NHL franchise has had on hockey culture and beyond, exemplifying the power of the nearly 30-year long partnership between the NHL, NHLPA, and EA.

NHL® 21 launched worldwide on October 16, 2020 for PlayStation®4 and Xbox One. Join the EA SPORTS NHL® community on Facebook and Instagram, or follow on Twitter @EASPORTSNHL. For more information about EA SPORTS, please visit www.easports.com.

*NHL 94 Rewindlaunched October 30, 2020 and is only available as an EA SPORTS NHL 21preorder incentive.

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About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news. EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, NFL and FIFA are properties of their respective owners and used with permission.

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, based in Seattle, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.

About the NHLPA

The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 20 years, more than 80,000 deserving children in 34 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit http://www.nhlpa.com/.

(Image) Source: Press release