ELEAGUE, the professional eSports organization formed in partnership between Turner and WME | IMG, culminated its first season with Virtus.pro winning its inaugural championship. Throughout its debut season, ELEAGUE consistently delivered strong audience consumption across all platforms including 897 million gross minutes of video consumption on TBS and Twitch.
ELEAGUE also attracted more than 3.4 million new viewers to TBS during its 10-week season, with the audience composition consisting heavily of Millennial viewers falling in the coveted Men 18-34 demographic.
Yesterday’s ELEAGUE Championship coverage generated approximately 48 million gross minutes of video consumption across TBS and Twitch. The championship netted a season one record with a peak of 168,500 concurrent streams on Twitch and an average of 103,000 concurrent streams throughout the afternoon. Saturday’s championship also garnered 2.9 million social impressions across Facebook and Twitter.
Highlights from ELEAGUE’s first season include:
897 Million Gross Minutes of Video Consumption
ELEAGUE delivered 897 million total minutes of video consumption across TBS and Twitch during its first season.
More Than 25 Million Live Video Streams on Twitch
Throughout its first year, ELEAGUE generated more than 25 million live video streams on Twitch for live event coverage.
Peak of 168,500 Concurrent Streams on Twitch for ELEAGUE Championship
Saturday’s ELEAGUE Championship peaked with a first season record of 168,500 concurrent streams on Twitch, along with a season-high average of 103,000 throughout the day’s coverage.
Reach of Nearly 19 Million Total Viewers on TBS
ELEAGUE’s live event telecasts on TBS reached nearly 19 million total viewers in season one.
More Than 3.4 Million New Viewers to TBS
Throughout its first season, ELEAGUE attracted more than 3.4 million new viewers to TBS.
TBS Audience Composition +97% in Men 18-34
ELEAGUE telecasts airing in the Friday night window throughout the first season led to TBS’ audience composition growing 97% in Men 18-34 and 51% in Men 18-49 when compared with the same telecast window over the previous month.
Nearly 60 Million Social Impressions on Twitter and Facebook
Engagement with ELEAGUE content across social platforms included nearly 60 million impressions on Twitter and Facebook.
Five Million Video Views Across Facebook and Twitter
ELEAGUE social content netted more than five million video views across Twitter and Facebook.
ELEAGUE Season 1 Final Match
Source: Twitch dashboard, Period: 5/24/16 – 7/30/16. Reporting on 7/31/16 as of 11:00am. Social metrics per Twitter Analytics and Spredfast. TV based on Nielsen Fast Nationals, Live + Same day data.
— eSportsMarketingBlog (@eSportsMBlog) August 2, 2016
Source: Press release / Turner