Events, Press Release
DreamHack Partners with AVGL and Twitch Student to Launch College eSports Matches at DreamHack Atlanta

DreamHack Partners with AVGL and Twitch Student to Launch College eSports Matches at DreamHack Atlanta

DreamHack is partnering with The American Video Game League (AVGL) and Twitch Student to launch college eSports grudge matches at DreamHack Atlanta. The partnership is the first of its kind to feature collegiate eSports — front and center — at a major gaming event.

“DreamHack Atlanta will feature players from major universities battling for supremacy on the main stage,” said DreamHack Chief Executive Officer Marcus Lindmark. “Video games as a college sport was unthinkable just a few years ago. But since its inception, collegiate eSports has exploded in growth. We’re excited to be partnering with Twitch Student Student and AVGL to showcase America’s best in collegiate eSports athletes.”

According to a report published in the May 31, 2017 issue of “The Next Level,” an estimated 600+ students from 40 universities will represent their schools, next year, in competitive League of Legends, Overwatch and other video game tournaments. Varsity-level eSports athletes are expected to receive a collective $4.1 million in scholarship tuition packages.

DreamHack Atlanta 2017 — Collegiate Grudge Matches

League of Legends and Overwatch college teams will slug it out — digitally speaking — via a 14-hour eSports marathon across two days: Friday, July 21 – Saturday, July 22. Along with the players, hundreds of classmates are expected to attend the festival to support their teams and show school spirit. Participating universities include:

  • Clemson University
  • University of Georgia
  • Georgia Southern
  • Georgia State University
  • North Carolina State
  • University of North Carolina at Charlotte

Matches will be live streamed:
DreamHack’s Twitch channel —
10:30 a.m. – 5:30 p.m. (EST), Friday, July 21 and Saturday, July 22

About DreamHack

DreamHack is the world’s largest video game festival. DreamHack’s core and origin is the LAN party, with the two major festivals in Sweden — DreamHack Summer in June and DreamHack Winter in November. DreamHack also arranges festivals, events and competitions in several locations in Europe and North America. The events are a platform for eSports, knowledge and creative competitions, music acts, lectures by game developers, internet & game culture, cosplay, the fair, gaming exhibition and much, much more. DreamHack is also a production company with a focus on gaming, eSports, music and arena productions for both traditional television and the internet. During 2016, DreamHack attracted 233,000 visitors to its events and more than 135 million viewers who followed the live broadcasts online. More information is available on DreamHack is part of the leading international digital entertainment group MTG. More information is available on

About American Video Game League (AVGL)

The American Video Game League (AVGL) is a leading college eSports organization that supports the college eSports community by connecting players and fans, executing high-quality online and in-person competitions, and creating streaming and lifestyle content.

The AVGL represents more than 1,200 colleges, reaches 16MM fans (past six months), 30k+ event attendees, and 500k viewers (past month of broadcast). Our partners include brands, publishers, and video platforms that leverage the AVGL’s unique relationship with and access to the dynamic college eSports market.

The AVGL was founded in 2015 by an avid gamer and past college athlete who recognized the need to support the college eSports community. Based in Boston, the AVGL includes a team of business development, league operations and marketing experts.

About twitch

Twitch is the world’s leading social video platform and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video platform is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, an annual convention for celebrating the Twitch community. For more information about Twitch, visit the Press Center, Twitter feed (#Twitch), and Blog.

Source: Press release

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