Global esports franchise Renegades announced a multi-year partnership with influential and athleticwear brand Champion to be their official provider for apparel, lifestyle and performance wear.
As one of the first collaborations between a major apparel brand and a professional esports team, the announcement demonstrates how esports is creating a new level of mainstream appeal for both players and viewers.
“As an innovator in activewear design, Champion is thrilled to collaborate with an influential esports organization like Renegades to alter what it means to be an athlete in the modern world. Esports is an industry that continues to grow, and Champion is proud to be a part of that journey with Renegades,” said General Manager of Champion Teamwear Tyler Lewison.
Throughout the multi-year partnership Champion will develop limited edition collections including heritage, premium lifestyle and athletic wear that will connect casual fans and enthusiasts alike. “Champion’s authentic brand is a great fit for the Renegades. We are very excited to be working with the Champion brand and to be part of the heritage which has helped shape their long-term history and success,” said Renegades CEO Jonas Jerebko.
About Champion Athleticwear
Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).
Renegades is North America’s premier multi-gaming esports franchise. Featuring professional players and teams in the world’s largest competitive games. While proud of our achievements, Renegades value our fans, relationships, players, partners and employees. We hold a strong belief that the foundation of any successful endeavor always begins with the right people that support it. We play hard, we work hard, we commit.
(Image) Source: Press release