The Boston Uprising have announced a partnership with Gillette to make the world-class razor brand the team’s official shaving product supplier. The deal will feature Gillette branding on Boston Uprising practice jerseys and throughout the team’s practice facility. A number of digital and social content initiatives are also included in the agreement.
Originally pegged as Overwatch League underdogs, the Boston Uprising have captured the attention and respect of the esports community through cutting-edge performances in the face of pressure. The Uprising remain committed to strengthening the connection between the team, its passionate fans and the city of Boston.
— Boston Uprising (@BostonUprising) May 10, 2018
“It is with great pleasure that we present Gillette as the first official sponsor of the Boston Uprising,” said Murray Kohl, Vice President of Corporate Sales for Kraft Sports & Entertainment. “We’re confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette. They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports.”
This partnership marks the latest addition to a long-standing relationship between Kraft Sports & Entertainment and Gillette. In 2002, the company secured the naming rights to Gillette Stadium, the current home of the New England Patriots and New England Revolution. Over the seasons, Gillette has helped fans get up close and personal with the Patriots and Revolution through surprise and delight giveaways at retail locations and throughout the stadium.
“For more than a century, Gillette has worked with leading professional sports leagues and athletes,” said Greg Via, global head of sports, esports and entertainment marketing at Gillette. “As the esports world continues to grow, we’re looking forward to expanding our partnership with the Kraft Sports & Entertainment and our roster of esports athletes to include Boston Uprising.”
Following formidable performances throughout the first two stages, the Uprising remain in pursuit of an Overwatch League postseason spot. The league’s inaugural season, which officially began on Jan. 10, 2018, will run through June with playoffs and finals scheduled for July. For more information on Overwatch League, visit www.overwatchleague.com.
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About Boston Uprising
The Boston Uprising is owned and operated by Kraft Group Overwatch. Under the direction of Robert and Jonathan Kraft, the Uprising is one of 12 professional esports franchises competing in Blizzard Entertainment’s Overwatch League. To keep up with the team’s latest news and updates, visit http://www.bostonuprising.com or follow us on social @BostonUprising.
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com.
(Image) Source: Press release