OMEN by HP and BIG extend their strategic partnership and expand academy cooperation to foster young talents. Starting in July 2018, OMEN by HP and the leading German Esports Organization Berlin International Gaming have been working closely in a strategic partnership. The core aspect of the cooperation is the development of talents within the BIG. OMEN Academy Team as well as the production and release of high-quality, educational content for aspiring players on the OMEN Academy platform.
In October 2018, the official BIG.OMEN Academy team was presented to the public after an intensive five-week application and casting phase. During the course of the casting phase, hundreds of applications, replays, and letters of motivation were reviewed by the expert team of BIG and OMEN by HP to identify selected talents. Subsequently, a highly talented junior team was agreed upon, which, with an average age of just over 18 years, also provided the necessary opportunities for progression. After a successful start, the team was able to work its way up to the national top within eight months and qualified for the 1st division of the 99damage league. In May 2019 the two top talents David “prosus” Hesse and Michael “devraNN” Geutebrück joined the academy team as new members. In addition, the coaching staff of the BIG. OMEN Academy team got extended by multiple major participant Kevin “kRYSTAL” Amend.
“Our Academy Team had a sensational start and was able to qualify for one of the highest German leagues within a very short time, also thanks to the intensive support of our coaching staff and OMEN by HP. The continuous development of our academy staff department has top priority for us, as a strong junior talent pool offers additional options for our professional division,” notes BIG CEO Daniel Finkler.
In addition to equipping the professional teams with powerful OMEN hardware, BIG continues to be part of the OMEN Academy, a communication platform to improve the skills of amateur players and aspiring talents, and together with the team’s professional players, produces educational training formats. Furthermore, entertaining show events round off the partnership. “With OMEN by HP we have a very multi-faceted partnership and a common goal: We want to take esports to a new level and offer young talents opportunities to step up. The cooperation is very close and with the BIG. OMEN Academy Team we have created an important institution that will help our club in the long term. I am very much looking forward to continuing this success story”, Daniel Finkler affirms.
The agency OMG FUSE is responsible for the concept and implementation. OMG FUSE created the OMEN Academy with HP, a completely independent format for HP’s performance gaming brand that is unique in the German esports and gaming market.
Statement OMEN by HP, Rosa Maria Alcauce, Campaign Manager PC-Gaming at HP “After such a successful first year, we want to continue growing with BIG and believe in our future cooperation. The BIG. OMEN Academy Team proves the potential we have in German esports. We want to support talents like PREET to position themselves as a pro player.”
About the BIG.OMEN Academy Team
Since the joint entry into the promotion of young talents with OMEN by HP, the official BIG. OMEN Academy team was presented to the public after an intensive five-week application and casting phase in October 2018. During the evaluation of hundreds of applications, replays, and letters of motivation and the screening of selected talents, the expert team from BIG and OMEN by HP had to consider a variety of skills. In addition to the gaming potential, communicative skills, the general ability to work in a team and tactical decision-making behavior were decisive. In the end, the expert team agreed on a highly talented junior team that not only convinced on a mechanical, communicative and tactical level but also combined the necessary development opportunities with an average age of just over 18 years. Within eight months the team was able to work its way up to the national top and is qualified for the coming season of the 1st division of the 99damage league.
Berlin International Gaming, worldwide known as BIG, is one of the most successful European esport organizations. The German club currently employs teams and players in the titles League of Legends, Counter-Strike: Global Offensive, Quake Champions, FIFA and Trackmania. The flagship of the organization is the glorious Counter-Strike: Global Offensive team around team captain Fatih “gob b” Dayik. With millions of spectators and crowded arenas, Counter-Strike is one of the hottest and most prestigious titles in sport. Since 2017, the German team has been able to establish itself among the world’s top teams and celebrate numerous respectable successes. Besides winning the German championship in the founding year, the numerous fans remember the second place during ESL One Cologne inside the Lanxess Arena until today. At last year’s FaceIt Major in London’s Wembley Arena, the world championship in CS:GO, the team was able to secure legendary status for the second time in history, which is awarded to the top 8 placed teams. BIG also plays successfully in the ESL Pro League, the highest international league.
About OMEN by HP
OMEN by HP was founded in 2016 by HP Inc. and stands for premium gaming hardware. The brand offers dedicated gamers easy access to cutting-edge technology and provides some of the best players with laptops, desktops, and displays. In addition to high-performance hardware, OMEN by HP has also set itself the goal of promoting young esports players in Germany and has created the OMEN Academy, a platform that gives ambitious gamers everything they need to improve their skills. The partnership with BIG and the foundation of the BIG. OMEN Academy team is an important and supporting component.
(Image) Source: Press release