AirAsia today marked its first foray into esports as a special sponsor and exclusive airline partner of Mineski Pro Team.
Mineski Pro Team is the top Dota2 team in ASEAN and is also currently ranked 5th in the Dota Pro Circuit, with 810 qualifying points to The International 2018.
The one-year sponsorship was announced at a press conference held at Genting International Convention Centre (GICC), Resorts World Genting on the sidelines of ESL One Genting 2018.
— AirAsia (@AirAsia) January 26, 2018
AirAsia Malaysia Commercial Head Spencer Lee said: “As a truly Asean airline, AirAsia is committed to supporting the region’s top talents and, as a digital airline, we are thrilled to be able to do just that with esports champions Mineski Team Pro. This sponsorship also reaffirms our commitment to engagement with millennials and Generation Z, who epitomise the incredible potential that defines Asean.”
Mineski Pro Team Team Captain Chai “Mushi” Yee Fung said: “As a long time AirAsia user, I’m excited that we will be representing AirAsia in esports. Hopefully it is the start of many great things to come.”
Mineski Pro Team VP Orrin Xu said: “Mineski Pro Team is super excited to announce this partnership with AirAsia. As the leading low-cost carrier in Asia, it is the perfect partner for the team as well as our fans!”
For latest AirAsia news, activities and promotions, follow AirAsia on Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia).
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AirAsia, the world’s leading low-cost carrier, services an extensive network of over 130 destinations across Asia Pacific. Since starting operations in 2001, AirAsia has carried more than 400 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards nine times in a row from 2009 to 2017. AirAsia was also awarded World’s Leading Low-Cost Airline for the fifth consecutive year at the 2017 World Travel Awards, where it became the inaugural recipient of the World’s Leading Low-Cost Airline Cabin Crew award.
About Mineski Pro Team
Mineski Pro Team is a leading South East Asian Professional Gaming Team. With players coming from all over Asia, Mineski Pro Team is looking to put South East Asians on the world map, bringing home trophies to the region. Established in 2004, Mineski Pro Team initially started out as a Filipino team with much success. Over time, Mineski Pro Team has been transitioning itself into a top ASEAN focused brand catering to all esports fans across the region. For more information, please visit http://www.mineski.gg
Source: Press release