Unikrn – one of the world’s foremost esports brands, and its partner Playwire, are now the exclusive third-parties representing Kings Guard Gaming, the first esports franchise of the NBA’s Sacramento Kings, launched to compete in the inaugural NBA 2K League beginning this spring.

Led by General Manager and global basketball icon Shaquille O’Neal with UFC Hall of Famer Urijah Faber serving as the Director of Mental Performance and Human Optimization, Kings Guard has assembled a team that has been recognized by Forbes as the team to beat.

Unikrn and Playwire will together represent Kings Guard to brands or agencies, with Unikrn as the primary, day-to-day contact for Kings Guard and Playwire as the primary contact selling opportunities, sponsorships and ad programs.  Unikrn will also help create and amplify unique content via their content team and community platform.

“A shift into esports from the Kings shows a sharp understanding of what the coming months and years hold for sports and entertainment,” said Rahul Sood, Unikrn’s CEO, “Unikrn has the perfect combination of assets and experience to help drive major success for Kings Guard as they create an unprecedented bridge to the future of sports.”

The NBA 2K League launches its historic first season this spring and features teams from 17 established NBA brands, representing a significant step for traditional sports into the world’s fastest-growing field of entertainment. Esports are estimated to reach half a billion fans by 2020 according to industry research, with 38.2 percent year-on- year growth in global revenues, with nearly $700,000 expected in brand investment this year alone.

“Partnering with esports industry leaders like Unikrn and Playwire will provide Kings Guard and with a distinct advantage,” said Sacramento Kings Chief Technology Officer Ryan Montoya. “We are excited to connect corporate partners with new global audiences that are growing exponentially day by day.”

The Kings are known as one of NBA’s most technologically-advanced teams — named Fast Company’s 2017 Most Innovative Company in sports, with a state-of- the-art arena featuring a full-stack, advanced training facility and content studio for its esports athletes. Unikrn has one of the widest-reaching and significant brands in esports, with team stake ownership, partnerships with manufacturers, peripheral producers, and live events hosted for MGM resorts. Unikrn has multiple content teams and has an extensive history managing partnerships for and with esports brands.

Unikrn also has a track record of fusing traditional brands and products with gaming experiences. Playwire Media will build on this groundwork to bring in more experiences, funding, and participation.

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About Unikrn

Established in 2014, Unikrn is one of the world’s leading esports companies, building extensive crossroads through betting, blockchain, content and experiences. They’ve been leading the world of bookmaking for esports and video games for years and have patent-pending technologies fusing betting and blockchain for video game contests. Since launch, they’ve become woven into the fabric of the esports community. Their contributions and assets include team ownership, tournament series, multiple original content platforms, sponsored community creators and a group working with casinos to bring in modern gaming audiences. The company’s close relationships with gambling powerhouses such as Tabcorp, Australia’s largest betting company, have positioned them as the definitive bridge between the new world of competitive gaming and the old world of sports bookmakers and casinos. Follow all the latest in esports and gaming on their social media @UnikrnCo, crypto and business @UnikoinGold and live events @UnikrnEsports.

About Playwire

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities. Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit http://www.playwiremedia.com​ and on Twitter.com/playwire.

Source: Press release