HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and esports, today announced that the HyperX Esports Truck – North America’s first mobile competitive gaming arena – will host four days of free football gaming competition at the Super Tailgate Party located just one block from Mercedes-Benz Stadium. The HyperX Esports Truck is owned and operated by Allied Esports, a global esports entertainment company. Proceeds from the sale of food and beverages will support the NFL Retired Players Association.
The Super Tailgate Party, which is free to enter and open to the public, will feature food trucks, appearances by former NFL greats, pep rallies with team fan clubs – and popular football game tournaments on the HyperX Esports Truck with prizes and giveaways for participants.
Bigger than four full-sized food trucks, the two-level HyperX Esports Truck will bring a unique esports experience to Atlanta. The state-of-the-art, 18-wheel, 35-ton semi-trailer unfolds with a push of a button revealing a self-contained mobile esports arena.
Fans are invited to join the free gaming experience to compete against other football fans and local gamers on HyperX’s pro gaming stage. Attendees will have the chance to test their gaming skills using the latest HyperX gaming gear as they battle fellow gamers for the chance to win HyperX award-winning gaming gear including gaming headsets, keyboards, mice, and mousepads. Raffles are planned during competition hours. All attendees are encouraged to share photos using #HyperXTailgate online for a chance to win HyperX gaming accessories and prizes.
On Sunday, the Big Game will be available for viewing on the HyperX Esports Truck’s 20-foot HDTV screen.
The HyperX Esports Truck at the Super Tailgate Party will be located on the west side of Mercedes-Benz Stadium in Dome Lot #2 (560 MLK Jr. St. Southwest, Atlanta, GA).
“The energy surrounding the big game is building. Fans from around the world are gathering to make everything about this year’s game the biggest and best ever,” said Daniel Kelley, HyperX’s director of corporate marketing. “Gaming at the HyperX Esports Truck will give football and esports fans a unique opportunity to game off-the-field on a pro-level stage during Big Game festivities.”
More esports business and marketing content:
- Mobalytics Raises $11.25M Series A to Build World’s Best Personal Gaming Ass…
- VISA And FACEIT Announce $450,000 Esports Program In Partnership With Gazprombank
- Enthusiast Gaming and G FUEL Forge Multi-Year Partnership
- FaZe Clan Reveals $40 Million Series A Details
- NBA 2K League Announces Panera Bread as First Restaurant Partner
- CORSAIR to Sponsor Rainbow Six Pro League for Ubisoft’s Tom Clancy’s Rainbow Six S…
- DKB Becomes Main Partner of Prime League and Initiates First League of Legends Sch…
- Dallas Fuel Signs Frontier Communications as Presenting Sponsor for 2020 Esports S…
- Bit Fry Game Studios Secures $3.5 Million Investment from Game Venture Funds, BITK…
- eNASCAR iRacing Competition Refreshed By Coca-Cola Beginning in 2020
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
(Image) Source: Press release