Trust Gaming is to become the next major partner for Unicorns of Love (UoL). From 1 July, the international company for value-for-money hardware accessories will equip the players with custom mice, keyboards and mouse pads as an official partner. This partnership, brokered by Lagardère Sports, will see the Trust Gaming logo placed on the players’ jerseys and entails a number of social media activities.
“As our slogan is #buildingchampions we are very happy with this partnership, since this shows everybody that we really act in line with this story. With the support of the UoL players we can further improve our products, hand insightful tips and therefore be a true partner for every young gamer in his quest to be the next gaming champion. We are very glad to be able to support Unicorns of Love in achieving the best results with the right gear,” explained Jurgen Verheijen, Marketing Manager of Trust Gaming.
“This is a partnership between two brands whose target groups complement one another perfectly. Trust Gaming has its roots in the gaming scene and, as a partner, will be able to support UoL players with the right gaming accessories. In turn, Trust Gaming will benefit from a high level of visibility and the popularity of UoL. The planned social media modules will allow targeted activation activities to be carried out that will benefit both parties in the long term,” explained Thomas Ottl, Manager eSports at Lagardère Sports Germany GmbH.
“It’s not just our passion for eSports that forms the connection between us and Trust Gaming, but also our common goals. We are looking forward to actively engaging in this partnership and implementing projects together that place the focus on our community,” adds Jos Mallant, CEO of Unicorns of Love.
Lagardère Sports is the exclusive marketing partner of the UoL.
About Trust Gaming
Trust Gaming provides value for money gaming accessories for PC and console, to build champions. We offer a diverse line-up of products for a beginner up to a professional gamer. Due to our close relationship with various pro gamers, we have the knowledge to create reliable peripherals that allow young gamers to reach their full gaming potential and provide suited gear for every budget.
About Unicorns of Love
Unicorns of Love (UOL) is a multinational eSports organization, playing in League of Legends (LCS Europe by RIOT) Champions League since 2015. Founded in 2013 by Fabian Mallant, Unicorns of Love specializes in contracting pro gamers, executing online and offline broadcasts, and developing unique marketing initiatives aiming at attracting and influencing gamers worldwide. UOL has become one of most recognizable organisations and fan favourite with an unpredictable play-style. In 2016 the team won their first major tournament. Unicorns of Love are the current champions of the IEM Oakland in League of Legends.
About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
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Source: Press Release