Ultimate Media Ventures, LLC (UMV) – the VC-backed esports innovation and media company – is pleased to today announce a partnership with SLS Las Vegas Hotel & Casino for the first of its kind “Battle on the Strip” esports tournament series activation beginning this August.
The Battle on the Strip is a recurring esports tournament series that features online brackets each month for a different IP from the top competitive video game titles. Industry leading prize pools will drive the best players in the world to compete at SLS Las Vegas, the Strip’s newest resort, curated by UMV for the ultimate Vegas esports experience. Long overlooked, the Battle on the Strip series of tournaments will allow the best amateur esports competitors to show their mettle alongside top pro esports talent.
“We’re incredibly excited to take over the Las Vegas Strip and bring the esports community and lifestyle to the world class hotel and casino that is SLS,” said Jon Bukosky, CEO of UMV. “At the Battle on the Strip, top professional and up-and- coming amateurs will battle it out for bragging rights and cash prizes, competing against each other on equal footing. We’re thrilled to offer this one-of- a-kind tournament experience in one of the best venues in Las Vegas, featuring some of the top competitors and leading esports titles on a rotating basis.”
“Esports is rapidly growing in popularity and expanding past traditional sporting events, in large part, due to its interactive live tournaments,“ said Matt Minichino, Vice President of Nightlife & Entertainment at SLS Las Vegas. “Competitive gaming represents the future of entertainment, and we are excited to partner with Ultimate Media Ventures to be the first to bring this incredibly unique experience to the Strip.”
The Battle on the Strip tournament series semi-finals and finals will be held live and broadcast from The Foundry, SLS’ newest live entertainment venue. Fans can attend each month on-site during the finals and secure premium gaming products from leading industry brands. Exclusive merchandise from UMV’s dedicated esports apparel & lifestyle brand “ULT” (ULTesports.com) will be available for purchase, including the ULT Battle on the Strip Collector’s shirt (limited to one hundred units) each month. Over the next three weeks, UMV will announce game and broadcast partners, brand sponsors and additional prize pool details. For more information, please visit www.UltimateMedia.Ventures.
If you would like to speak to the Ultimate Media Ventures executive team, please reach out to us at firstname.lastname@example.org.
About Ultimate Media Ventures
Ultimate is a highly specialized gaming and esports innovation company with services ranging from strategic consulting and content production to creating lifestyle products and event experiences. Our team has the ultimate ability to apply our extensive gaming and esports industry experience to help brand partners navigate the deeply nuanced global esports game community and culture. Ultimate features venture-backed innovations and initiatives in esports lifestyle apparel, news content, virtual reality (VR) and experiential design. In partnership with UMV Group is Dallas, TX-based Cedar Springs Capital headed up by Mr. Colin McGrady. To learn more about Ultimate Media Ventures, follow us on Instagram @ULTeSports and Twitter @ULTlosangeles or visit www.UltimateMedia.Ventures. UMV’s brand of ULT esports gear and apparel is available at www.ULTesports.com .
About SLS Hotels
The brainchild of Sam Nazarian, SLS Hotels has created a new paradigm in the luxury hotel experience that speaks to a global, sophisticated audience. Taking service and luxury standards from traditional 5-star hotels and injecting elements of creativity and community, SLS delivers a guest experience that seamlessly delivers service, style and fun. SLS Hotels are currently open in Beverly Hills, South Beach, and Las Vegas and are coming soon to New York City, The Bahamas, Seattle, and Philadelphia. To learn more, please visit slshotels.com.
— eSportsMarketingBlog (@eSportsMBlog) July 30, 2016