Turner and WME | IMG today announced SNICKERS® as an official marketing partner for the second season of ELEAGUE, now serving as the league’s “Official Chocolate Bar.” ELEAGUE’s second season recently kicked off with open qualifiers in early September and continued with Group Stage competition last weekend.
“We are excited to welcome SNICKERS into ELEAGUE and to be working with them to tap into the passion fans and players alike have for the competition,” said Seth Ladetsky, senior vice president of Turner Ad Sales. “It is an incredible brand that fits perfectly with the community’s culture, and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.”
“The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign,” according to Allison Miazga-Bedrick, Sr. Marketing Director for SNICKERS. “The Brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.’”
As an official marketing partner, SNICKERS will be tapping into ELEAGUE’s younger viewing audiences through a number of branding elements across television and digital. These include sponsorship of the ELEAGUE pre-game show airing on TBS and “You’re Not You When You’re Hungry” Moments airing post-game every week which captures the biggest gaffes and bloopers from that week of gameplay. Additional ad spots will only air between breaks in the action alongside ELEAGUE’s “ad tracker,” a scrolling ticker highlighting stats and additional information about participating teams and players.
ELEAGUE’s second season kicked off with open qualifiers in early September and will continue with Group B competition next Friday, Nov. 4. TBS will continue to televise its weekly Friday night showcase at 10 p.m. ET with an observer feed coverage available via Twitch. Live event coverage will be available on Twitch beginning Friday at 6 p.m. and Saturday, Nov. 5, at 2 p.m.
Season 2 live event action will continue weekly throughout the Group Stage round, leading up to the Semifinal held Friday, Dec. 2, at 10 p.m. and the Grand Final on Saturday, Dec. 3, at 4 p.m.
ELEAGUE’s live event coverage is aligned with Turner¹s commitment to delivering engaging experiences for fans and more authentic, creative branding opportunities for advertising partners. Recent analysis of an ELEAGUE Official Marketing Partner¹s campaign during the first season of ELEAGUE demonstrated double digit growth in awareness and positive brand sentiment. Further, 80 percent of ELEAGUE viewers were also active on social media during the event, providing a highly immersive, multi-platform environment for advertising partners.
Along with SNICKERS, ELEAGUE’s official marketing partners include Arby’s, Buffalo Wild Wings, Credit Karma, and Domino’s. To receive updates on the latest news on ELEAGUE in the debut season, join the conversation at http://www.e-league.com, on Facebook (facebook.com/eleaguegaming) and Twitter (@EL).
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, boxing and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.
About WME | IMG
WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.
Source: Press release