T-Mobile and the Houston Outlaws have entered into an official partnership to further push the telecommunications provider’s integration with the burgeoning esports industry and cement the Houston Outlaws as one of the leading teams in Blizzard’s Overwatch League.
As part of the agreement, the Un-carrier will become the Official Wireless Partner of the Houston Outlaws and its individual players. T-Mobile will be hooking up customers all season long. Throughout the season, Un-carrier customers can get exclusive perks like VIP seating at all official Outlaws events, exclusive discounts and more. T-Mobile and the Outlaws will also collaborate on a new content series that will give fans an inside look at the team’s players and their experiences in the Overwatch League.
— Houston Outlaws (@OutlawsOW) May 4, 2018
“T-Mobile is not only America’s fastest network, but the fastest to embrace esports,” said Ryan Musselman, Senior Vice President of Infinite Esports & Entertainment. “This commitment and dedication makes them a top choice for the Houston Outlaws.”
The T-Mobile sponsorship of the Houston Outlaws represents the first sponsorship agreement for the Overwatch League team, which has garnered a dedicated fanbase online through active social media outreach, in-person fan events and a popular series of YouTube videos. This agreement gives T-Mobile more inroads to reach the dedicated young audience of the Overwatch League, which boasts more than 930,000 followers on the streaming platform Twitch.
About Houston Outlaws
As one of the leading organizations competing in the inaugural season of the Overwatch League, the Houston Outlaws proudly represents Houston, San Antonio, Austin, College Station, and surrounding areas. Boasting some of the most memorable personalities in the circuit, as well as an industry-leading localized outreach program, the Houston Outlaws also represents a significant milestone in the development of esports history, its #UpTheAnte ethos shaping the new normal in esports for community engagement. Learn more and follow the team on its official YouTube page – https://www.youtube.com/Outlaws
About Infinite Esports & Entertainment
Infinite Esports & Entertainment is a diversified esports and entertainment holdings company led by Neil Leibman (Co-Owner, Texas Rangers), Founder and President Chris Chaney, and SVP Ryan Musselman. Based in Texas, Infinite is building a complementary ecosystem of companies and is looking to shape the future of esports. Infinite is home to OpTic Gaming, an industry-defining esports, media and entertainment organization that is widely known for its passionate global community and perennial success across multiple esports titles. The Infinite family of companies also includes NGAGE Esports, No Scope Media and Triggerfish Partnerships.
(Image) Source: Press release