Team Dignitas, the renowned eSports franchise owned and managed by the Philadelphia 76ers, is now offering live streaming on Facebook along with Twitch. With this announcement Team Dignitas lays the foundation to become the most globally accessible eSports franchise in the world, offering fans and partners experiences to interact with the brand on multiple platforms. The addition of streaming to Facebook creates an opportunity for Team Dignitas players to practice, interact and share their stories with new gaming audiences.
In honor of the new opportunity for increased fan engagement, Team Dignitas League of Legends star top laner Chan-ho “Ssumday” Kim and jungler Sang-hyun “Chaser” Lee will hold the team’s inaugural Facebook “Ask Me Anything” and game live stream on Wednesday, April 12 from 7:00 p.m. to 9:00 p.m. PT via Ssumday’s and Chaser’s facebook pages.
The launch continues on Thursday, April 13 with Team Dignitas Overwatch players Elvinas “evokje” Padegimas from 4:00 a.m. to 5:30 a.m. PT and Patrick “wat7” Marwal from 3:00 p.m. to 4:00 p.m. PT as well as Heroes of the Storm flex Kenn “Zaelia” Rasmussen from 5:30 a.m. to 7:00 a.m. PT.
“Given the tremendous global audience of over 1.86 billion people on Facebook and the world-wide interest in eSports, we knew this was a tremendous opportunity to connect our talented players with current fans and new gaming audiences,” said Jonathan Kemp, Team Dignitas CEO. “Team Dignitas players live streaming on Facebook and Twitch is only the beginning of what we hope will be a broader, more global and inclusive opportunity for our fans to enjoy live content on multiple platforms. Today we are proudly announcing our intent to lay that foundation for the future, as we continue to fulfill our promise to grow and create new access to this dynamic sport.”
“The interest in and level of fan engagement with players in the eSports industry is unparalleled in professional sports today,” said Chad Biggs, Philadelphia 76ers Senior Vice President of Corporate Partnership and Activation. “We are confident that opening up our broadcast to both the Facebook and Twitch audiences is a move that sets us apart from other eSports teams, for both fans and partners. The interest has been incredible and we are anticipate announcing new, dynamic and differentiated corporate partnerships in the coming months.”
“League of Legends is the most popular eSports game in the world; our team and players have an enthusiastic, international fanbase. This new opportunity to interact with them on Facebook presents one more way we can connect with them,” said Kim “Ssumday” Chan-ho. “I’m encouraged that Team Dignitas continues to seek new ways to grow the eSports industry. ESports is exciting, accessible and challenging – live streaming on Facebook will enable current eSports fans to share their passion in new ways with their friends and encourage potential new fans.”
In September 2016, the Philadelphia 76ers acquired a controlling interest in eSports heritage team, Team Dignitas, which it fused with rising League of Legends powerhouse, Team Apex. This marked the first time an ownership group of a North American sports franchise acquired an eSports team. Team Dignitas currently fields six teams in five of eSports’ largest and most popular games: League of Legends, Counter Strike: Global Offensive, Overwatch, Heroes of the Storm and Smite. The Sixers utilize their business expertise, vast resources and connections, and focus on sports science’s best practices from across professional sports to bring alignment to the team’s business operations, advance corporate partnerships and create industry-leading eSports player development and wellness initiatives.
About Team Dignitas
Team Dignitas is an international eSports team with one of the most iconic and recognizable brands in the professional gaming industry. Managed by gaming industry veterans Chairman Greg Richardson, Chief Executive Officer Jonathan Kemp and President Michael O’Dell, Team Dignitas’ highly talented and dedicated international squad of players are recognized across the globe for tournament winning endeavors. Team Dignitas’ innovative and authentic brand position offers a premier opportunity for partners seeking a direct portal into the gaming and eSports market. Team Dignitas was originally formed in September 2003 with the merger of two Battlefield 1942 teams. In September 2016 the new Team Dignitas merged with League of Legends powerhouse Team Apex and was acquired by the Philadelphia 76ers of the National Basketball Association. Team Dignitas joins a family of innovative and competitive holdings owned by an investor group led by Managing General Partner Josh Harris and Co-Managing Partner David Blitzer, which includes the New Jersey Devils of the National Hockey League, Crystal Palace of the Premier League and the Prudential Center, a 18,000 seat, state-of-the-art, multi-purpose arena in Newark, N.J.
About the Philadelphia 76ers
The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 67 seasons. The team is owned by an investor group led by Managing General Partner Josh Harris.
Source: Press release