Millenial Esports Corp. today announced that subsidiary Stream Hatchet had successfully completed the roll-out of a new offering that, for the first time, provides sponsors of esports events and leagues with an analytics solution that utilizes image recognition technology to mine, measure, and monetize sponsor exposure.
The offering was first deployed in support of the Intel Extreme Masters PyeongChang tournament, an event recognized by the IOC and held in advance of the opening of the 2018 Winter Olympic Games.
Global sports and entertainment agency Wasserman joined forces with Stream Hatchet for this project, elevating its analytics solution within the esports space through Wasserman’s unmatched capabilities in sponsorship performance measurement and years of experience in providing actionable insights that maximize the value of sport sponsorships. Wasserman will provide Stream Hatchet with exclusive image recognition and exposure analysis that tracks the quantity, quality and value of each sponsor placement.
“We developed this offering to provide valuations of traditional sports sponsorship to the world of Esports where advertisers and sponsors don’t yet have clarity,” said Jake Phillips, President of Business Development at Stream Hatchet. “This tool also offers event organizers and tournament hosts, like ESL, a way to accurately price the sponsorship packages they’re creating.”
On top of providing an analytics solution for Intel’s investment as title sponsor & operator of ESL’s Extreme Masters tournament, this offering also delivered a wealth of analysable and actionable data. Insights generated by the report include the fact that Intel received total exposure of more than 14 hours over the course of the 25.5 hours of total gameplay, while also receiving exposure in more than half of the livestreams throughout the three days of the tournament.
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“It is an exciting time to be in esports,” said Wasserman Senior Vice President, Properties, Zack Sugarman. “We are thrilled to bring our 20-plus years of sponsorship knowledge to esports and work with Stream Hatchet to help elevate their analytics and reporting offering.”
At the Intel Extreme Masters PyeongChang, eighteen players representing regions from around the world competed for the $150,000 prize pool from February 5-7 in a first-of-its-kind tournament featuring Blizzard Entertainment’s iconic real-time strategy game, “StarCraft* II.” After three days of competition, Canadian Sasha “Scarlett” Hostyn, the only female competitor to qualify for the tournament, secured the victory as the IEM PyeongChang champion, edging out one of the world’s best players, Kim “sOs” Yoo Jin, in an upset victory.
About Millennial Esports Corp.
Millennial Esports Corp. is a mobile video game publisher focused on esports and racing. The company also provides turnkey global solutions that cover gaming technology and studios, event management, research and analytics, content production, and broadcasting, through its various subsidiaries. Eden Gamesis owned by Millennial Esports Corp. and is an innovative French video game publisher that took the mobile gaming world by storm with the release of Gear.Club, an immensely popular racing game that has been downloaded more than 6.5 million times. Gear.Club Unlimited was recently made available as the first realistic racing game on the Nintendo Switch IDEAS+CARS, based out of Motorsport Valley, UK, provides industry leading knowledge and intellectual property in the burgeoning and increasingly lucrative esports racing genre. Founded by Darren Cox in 2015, and acquired by Millennial Esports Corp. in 2017, IDEAS+CARS works with high-profile brands and rights holders in the automotive and motorsport worlds, including Aston Martin, Formula E, Moto GP and Silverstone Circuits. MillennialEsports.gg is the premier operator of tournaments and building communities by and for gamers. O’Gaming TV, based in Paris and a part of Alt Tab Productions, is an esports video content production and events company, and a major player in live French-language esports streaming. The Arena at Neonopolis is Las Vegas’s first permanent esports venue. The 15,000 square foot state-of-the-art facility accommodates more than 1000 people in comfort and provides technical services including facilities, expertise, and manpower for clients such as EA, Amazon, and Microsoft. Stream Hatchet, operating out of Barcelona, Spain, offers complete esports data analytics solutions. The company focuses on providing actionable intelligence in a format that is easy to understand at a glance.
Source: Press release