Interview, Marketing, Sponsoring
ESL One Katowice 2018 - Mercedes-Benz

Jens Thiemer, VP Marketing at Mercedes-Benz Cars: “As a Sponsor of the ESL One We Have Great Possibilities to Create Real Value for the Target Group”

Formula 1, golf, tennis… and now also esports. Since the end of last year, Mercedes-Benz is sponsoring not only traditional sports, but also a competitive video game tournament series as partner of the ESL One. Esports is clearly no longer ...