FlyQuest Sports, an eSports organization owned by Fortress Investment Group co-founder and Milwaukee Bucks co-owner Wes Edens, announced today that they have brought on SNICKERS as the Official Chocolate of FlyQuest.
SNICKERS will be present across all FlyQuest teams and will have an onsite presence both in the Team House as well as a presence at fan activations throughout the year.
“It is extremely exciting for me to announce that SNICKERS has joined us as a Foundational Partner of FlyQuest” said Director of Business Development, Scott Pogrow. “In all of our conversations with them, they expressed a true passion and desire to give back to our fans. Throughout the year, we will showcase SNICKERS® in original content and fan activations, providing our fans with memorable experiences.”
Welcome our new partner, @SNICKERS!
— FlyQuest (@FlyQuestSports) January 11, 2018
This is SNICKERS first team partnership in the space. “We have been exploring partnership opportunities on the team side for quite some time now, especially with teams committed to League of Legends and Rocket League” said Michael Italia, Sr. Brand Manager, SNICKERS Brand. “In working with FlyQuest, we felt they would provide us with the best opportunity to align with some of the biggest titles in eSports. Their passionate fan base and desire to grow the entire community through unique activations aligned perfectly with our goals. We cannot wait to give back to the fans of FlyQuest, and eSports as a whole.”
This partnership will see SNICKERS as the presenting sponsor of the SNICKERS MVP of the Match, a weekly fan vote deciding the FlyQuest player of the week, as well as a custom content series. This original video series will be released throughout the year and showcase the lighter, funnier moments from inside the team house and at the studios. All activations will be supplemented with jersey branding, and a social and digital activation presence.
Starcom and Publicis Media Sports & Entertainment negotiated the deal on behalf of Mars, Incorporated.
To learn more about SNICKERS, visit them at www.snickers.com or follow them on twitter.
FlyQuest was established in January of 2017 and has since been a staple in the eSports community. Striving to develop a world-class franchise, known for a winning culture, talented players, loyal fan base and innovative business practices has been at the forefront of their philosophy. FlyQuest is committed to help grow eSports globally and bring innovative partnerships, sponsorships and fan engagement practices to the industry. FlyQuest currently operates teams across three different eSports titles; League of Legends, Rocket League, and PUBG. FlyQuest was recently accepted as a permanent partner of the NA LCS.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Source: Press release