Press Release, Sponsoring
SK Gaming Partners with Razer

SK Gaming Partners with Razer

Razer™, the leading global lifestyle brand for gamers, and SK Gaming, one of the world’s most recognized competitive gaming brands, today announced a new strategic partnership. Both brands have pioneered esports, and their continuous support of competitive gaming has helped shape a professional competitive ecosystem and multi-million-dollar industry.

Razer and SK Gaming inaugurated their deal with an exclusive audio sponsorship. Razer will provide SK Gaming team members with the latest pro-audio products. In return, SK Gaming’s players will support Razer during product development and validation processes. With some of the world’s best esports athletes in its ranks, SK Gaming is able to provide valuable feedback that Razer will use to meet the demands of ambitious players.

“We are truly excited to work with an esports powerhouse like SK Gaming,” says Min-Liang Tan, Razer co-founder and CEO. “We both have a hunger for winning and a deep love for competitive gaming in our DNA, and together we will set new milestones in esports.”

“We are incredibly excited to work with Razer,” says Alexander Müller, managing director of SK Gaming. “Perfect audio is essential for our players and, with Razer, we can be sure that our teams are playing under the best possible conditions. Both SK Gaming and Razer have contributed to the growth of eSports over decades and together we aim to go even further in the future, which makes this a very natural fit.”

Razer’s rich tradition of working with esports athletes has spawned some of the world’s most popular gaming keyboards, mice and headsets. The Razer BlackWidow, the world’s first mechanical gaming keyboard, the Razer DeathAdder, the world’s best-selling gaming mouse, and the iconic Razer Kraken headset series were all developed with professional esports players in line with Razer’s motto: For Gamers. By Gamers.

For more information about SK Gaming and Team Razer, visit http://rzr.to/sk-gaming. For more information about Razer’s audio line, visit razerzone.com/gaming-audio.

About Razer

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the world, with a fan base that spans every continent. The company has designed and built one of the largest integrated hardware and software platforms for gamers with over 35 million users. Razer is transforming interactive entertainment across multiple platforms, including the PC, console and mobile. Razer’s award-winning products include an array of hardware and software. Among its signature products are high-performance PC and console peripherals, the Razer Blade line of gaming laptops, software services such as Razer Cortex (a game optimizer and launcher), Razer Arena (a platform for esports tournaments) and zGold (a virtual currency and payment engine for gamers). The company additionally provides audiovisual certification and IP development services through its subsidiary THX Ltd. Founded in 2005 and headquartered in San Francisco, Razer is backed by Digital Grid, Intel Capital, IDG-Accel and Temasek. For more information, visit razerzone.com/about-razer.

About SK Gaming

SK Gaming is a leading eSports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, ‘Schroet Kommando‘ has grown from a passionate group of friends into a successful eSports business with offices in Cologne, Germany, and Los Angeles, California. For more information, visit http://www.sk-gaming.com/.

(Image) Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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