Riot Games Oceania today announced that Hungry Jack’s will be the presenting partner of the Oceanic Pro League (OPL), the professional esports league in Oceania for League of Legends – the biggest esports game in the world.
This announcement follows Hungry Jack’s recent naming rights agreement with the National Basketball League and its renewed sponsorship of the West Coast Eagles in the Australian Football League.
Riot Games’ Head of Esports, Daniel Ringland welcomes Hungry Jack’s, the largest Australian-owned quick service restaurant network, and its support to drive esports locally: “This partnership is a strong indicator that League of Legends esports is being more widely recognised as a professional sport. The OPL has come so far over the past four years and it’s great to bring on a partner like Hungry Jack’s, who share our passion for building the league and providing the best esports experience in this region. Our partners help us subsidise teams and deliver broadcast-quality streams for fans, which is essential for the continued growth of the League of Legends esports ecosystem.”
Hungry Jack’s Chief Marketing Officer, Scott Baird, said the sponsorship reinforces Hungry Jack’s commitment to sport and innovation in Australia: “The OPL gives Hungry Jack’s a unique opportunity to connect, support and interact with League of Legends’ growing esports player and fan base here. Hungry Jack’s is committed to growing esports in the Oceanic region, and by backing the OPL we’ll be able to help local League of Legends teams reach the next level of international competition.”
TLA Worldwide, the appointed sponsorship sales agency for the OPL, will manage the partnership and work with Riot Games to develop exciting opportunities for fans.
The Hungry Jack’s partnership was brokered by Mark Warburton and Dave Harris, co founders of the new esports agency, Esports Fusion Lab (EFL).
The 2018 OPL season will kick off on 20 January with 8 teams competing over 11 weeks for the Split 1 Championship and the opportunity to attend the Mid-Season Invitational, the second largest international League of Legends tournament aside from the World Championship, which attracts over 60 million unique viewers. To find out more about the OPL, visit oce.lolesports.com.
Source: Press release