Marketing, Recap Day

eSports Marketing Blog Recap Day March 2016 – #EMBRecapDay

Yesterday, we executed the third edition of the ‘eSports Marketing Blog Recap Day’ on our our twitter account. In total, we shared 97 interesting links regarding eSports, eSports marketing, eSports sponsoring and other interesting insights from several eSports fields in March 2016. In case you missed it: Here is the wrap-up.

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Here we go:

“@Intel and @ESL Aim for More #Women in #eSports”

“The ABC’s of #eSports #Eduselling: Part II”

“@Twitch Extends Long-Running #Partnership with @ESL – #eSports”

” #eSports #documentary “League of Millions” by @techinsider”

“@ESL secures home loan bank Wüstenrot as main #sponsor for #ESLMeisterschaft”

“#CSGO #Esports Events Live Viewerships 2016”

“Why #eSports is ruining PC gaming”

“The @CSLesports, a refreshing look at #eSports in the middle east”

“#eSports #Sponsorship Insight – February 2016”

“Why @ESPN Is So Serious About Covering #Esports”

“@ESL and @Yahoo partner up to bring world class #esports content to @YahooEsports”

“@Acer closes @aceresport after 5 years”

“@MLG ‘s #CSGO major was sold out immediately”

“@Yahoo capitalizes on its well-regarded @YahooEsports with new #esports push”

“Mobile #eSports #Games in #China represent 24% of top grossing titles on #android

“@ESL – The 2015 Retrospective: 470M+ Sessions; 109M+ Uniques; 9,7B+ minutes watched”

“Interview with @Rankresports: “It’s all about the players”

“2015 was a big year for #SmashBros , but 2016 will be even bigger”

“James Harding (@follow2GD) and the case of professionalism vs. personality – #eSports”

“Embracing #eSports Isn’t Such a Bad Idea for #Casinos”

“Cloud9 Partners with NVIDIA GeForce”

“@TBSInc, @IMG Set Executive Team for @EL Competitive Video #Gaming Venture”

“The ABC’s of #eSports #Eduselling: Part III”

“@Twitch partners with @PsyonixStudios for $75,000 @RocketLeague Championship Series”

“@ESL partners with @Microsoft on @Xboxx Live Tournaments Platform – #eSports”

“@periscopeco competitor @streamwithadot expands with pivot to #mobile #esports”

“#eSports Goes Beyond Video Games And Into The Sky”

“@minliangtan: ‘Everyone will be a #gamer in the future'”

“Poland Is Home to the Biggest eSports Event in the World”

“‘Audiences vs. Viewership in #eSports’ and more insights”

“@Blizzard_Ent ’s CEO @mikemorhaime talks the rise of #eSports”

“CBLoL #Sponsors Analysis: How local economy influences #esports”

“Online video audience for #games to surpass 500 million in 2016 (#Infographic)”

“Understanding #eSports: 71 eSports #documentaries you should watch

“Will #eSports revolution change #competition as we know it?”

“New Industry #Awards Launches to Celebrate The World of #eSports”

“In Conversation with #eSports #Shoutcaster @TheyCallMePansy”

“Legal issues to consider in #esports #sponsorships: #Agreements, payment terms and #jurisdiction”

“Canada’s leading sports network @TSN_Sports launches #esports section

“Can virtual reality transform #eSports?”

“@matcherino_ lets #esports fans create their own grudge matches with crowdfunded prizes”

“@RiotGames acquires @RisingThunder and @stonehearthgame studio Radiant Entertainment”

“What does eSports on TV really need?”

“Leading #esports team @Fnatic: it is “imperative” that the industry takes #trademarks seriously”

“Why #eSports is ruining PC gaming”

“French politics places hard regulations over the #esports industry”

“#eSports #Documentary: @IEM 2016 by @SkySports”

“The complicated past (and future) of #esports on #TV”

“There is business and then there is #eSports business”

“@vainglorygame and the business of touchscreen #esports”

“The $1bn #eSports Industry”

“#Science shows that #eSports professionals are real #athletes”

“@MiamiUniversity announces varsity #eSports program”

“#eSports #Sponsorship: Winning Consumer Attention and Engagement”

“@ForgeGG raises $4.5M to make editing and sharing gameplay clips easy”

“International #eSports Federation Collaborates with World Cyber Arena to Build #eSports #Olympics”

“Era of #esports: China’s Douyu TV hits valuation of US$100 million”

“There’s a $100,000 prize pool for a @PokkenOfficial Tournament competition”

“@SHAQ, A-Rod, and @JimmyRollins11 invest in @lolNRG”

“@SKGaming to Partner up with @amazonappstore”

“Why #eSports isn’t capturing the attention of traditional sports viewers”

“#eSports #sponsorship – where (and when) does it “go south”?”

“Why @Apple ’s Greatest #eSports #Innovations Will Come From Within”

“@Halo ’s World Championship will award the biggest prize pool in FPS history”

“‘UK eSports is a sleeping giant’ – Gfinity reflects on gaming arena’s first year”

“The 2016 @IEM World Championship officially the most-watched non-major #CSGO event!”

“SL I-League Invitational with $100k”

“@gg_ember ‘s investors back out, team will release all players except Contractz”

“Examining the #esports potential of @ClashRoyale: between profit and competitive fairness”

“@VICESports Q&A: Former Laker Rick Fox talks about his new #eSports team”

‘Understanding celebrity investment in #eSports’ and more insights

“#LeagueOfLegends viewership numbers keep growing in 2016”

“GAME trademarks ‘GAMESPORTS,’ doubles down on #esports”

“@RickFox: ‘#eSports will overtake @nhl in 2 years”

“@SacramentoKings Owner Says New #NBA Arena Was Designed For #Esports”

“Formula E to launch the first #eSports #motorsport championship”

“#eSports TV – is it viable, needed and watched?”

“New studies from @foundry10Ed suggest cognitive benefits to playing #esports”

“StarSeries S2 Finals in #China”

“How #eSports is Driving #Innovation in Online Video”

“#Esports players may soon be recognized as #athletes in #France”

“#ESports Will Be As Big As #Football and# Basketball, @Xbox Exec Says”

“Mystery company announces $100,000 fighting game series”

“@ESL #CSGO Pro League finals head to #London in May”

“@HyperX Official #Headset #Sponsor of @DreamHack Masters 2016”

“Activision Blizzard: The Future Of #Gaming, #eSports And Returns”

“Leading #eSports and Technology Consultancies Unite to Help Make the World of #eSports Accessible to #Mainstream #Investment”

“#eSports #Sponsorship Insight – March 2016”

“@UCIrvine to launch first-of-its-kind official #esports initiative in the fall”

“”It is vital for #esports to remember its roots”: announcing the Esports Hall of Fame”

“Chinese #ecommerce giant @AlibabaGroup reinstates the World Cyber Games with $5.5 million in total prize money”

“Top15 #Dota2 Live Streaming Channels (Week 12, 2016)”

“@pepsi introduces new iced tea brand as @OpTicGaming headline #sponsors”

“The #Brand Paradigm in #eSports #Sponsorship”

“Ernest Chung: “The @xsolla_academy allows #eSports enthusiasts to earn money by doing what they love””

“@Yahoo and @ESPN to compete in #esports coverage”

“#eSports: The most watched #CSGO events in 2016 (so far). #IEM Katowice on top followed by…”

“Brands in #eSports – @redbullesports: King of #ContentMarketing”

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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