Razer, the leading global lifestyle brand for gamers, and Team Kinguin, Poland’s most recognized esports organization, today announced a new strategic partnership. The long-term deal includes a full-line product sponsorship as well as a cooperation in product development and testing.
Moving forward, Razer will be the exclusive peripherals partner of Team Kinguin and supply all of the team’s athletes with the latest mice, keyboards, headsets and other input devices, making sure they are always well-equipped when heading into battle. Razer will also equip the organization’s Warsaw-based esports center and training facilities, drive a knowledge exchange between the two brands and act as a supporting partner for future initiatives and activities.
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Team Kinguin’s players are joining the ranks of Team Razer and will play an important role in the development and testing of new Razer products. With their rich history in professional esports and first-hand experience of what it takes to perform at the highest levels, they will provide valuable feedback to further perfect Razer’s portfolio of high-quality gaming peripherals.
“As one of the pioneers of esports, Razer is constantly looking to support ambitious organizations and help them grow,” says Min-Liang Tan, Razer co-founder and CEO. “Team Kinguin has become one of the biggest names in the ever-evolving esports business. We are incredibly happy to start our cooperation during this exciting phase of their professional journey and welcome them to Team Razer.”
“Our team is thrilled to be able to work with Razer moving forward,” says Giovanni Varriale, Chief Operating Officer of Team Kinguin. “We have talked with Razer about our plans for quite some time now and it became clear that this is a relationship that is based on mutual understanding. We believe it’s important to work with companies that share common values and we’re excited about this opportunity.”
Razer’s rich tradition of working with esports athletes has spawned some of the world’s most popular gaming keyboards, mice and headsets. The Razer BlackWidow V2, the world’s most advanced mechanical gaming keyboard, the Razer DeathAdder Elite, the latest addition to the world’s best-selling gaming mouse family, and the iconic Razer Kraken V2 headset series were all developed in collaboration with professional esports players – staying true to Razer’s motto: For Gamers. By Gamers.
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Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone. Razer’s software platform, with over 40 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). Razer services include Razer zGold, one of the world’s largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games. Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
About Team Kinguin
Team Kinguin was formed in 2015 with a mission of growing esports in Poland. Ever since then we have continued on our road to do so supporting not only the best teams in Poland which could compete on a global stage, but also developing young talents with our academy programs. Team Kinguin will continue on this road with a new Esports Performance Center opening in Warsaw where players will have everything they need at their disposal to push their game to new heights.
Source: Press release