One of the most popular gaming and YouTube personalities in the world, Preston Arsement, has joined Dallas-based Envy Gaming, Inc. as an investor and plans to produce content featuring the Envy brand across his video and social media channels, the two sides announced today.
The 24-year-old Arsement, who is known in popular online and competitive gaming circles as PrestonPlayz or TBNRfrags, launched a YouTube presence in 2010 and has built a social media following of more than 11 million fans. Preston and his wife Brianna reside in North Texas.
Envy Gaming is professional esports organization founded in 2007 that today owns the Dallas Fuel franchise in the Overwatch League and operates the Team Envy brand across multiple gaming titles, including Call of Duty and Fortnite.
“Preston embodies the core values and brand pillars of our organization. The authentic connection to fans and the path he took in becoming a premier gaming celebrity is just incredible. Preston is arguably the biggest gaming personality in Texas but has stayed humble and committed to his craft. We are thrilled to have him onboard as a partner in our organization and know Preston will help Team Envy grow significantly,” said Mike Rufail, owner and CEO at Envy Gaming.
Preston recently competed at the E3 Fornite Pro-Am Celebrity Tournament, an event that drew more than one million live viewers on Twitch. In addition to playing Fortnite, the hugely popular battle royale style game that has quickly amassed 45 million players, Preston also regularly produces video content around his prowess playing Minecraft and Call of Duty. Through his partnership with Envy, Preston will appear at promotional events and gaming activations in North Texas and across the country and produce content featuring the Envy brand and may compete under the Envy banner in invitationals or select gaming events.
“Having one of the most respected esports organizations in the world located in my backyard in Dallas is really special. I’m very selective of where I attach my brand but with Envy I have known and respected what they stand for since I first started playing Call of Duty,” said Arsement. “My goal has always been to inspire my viewers, fans, and my family and friends with quality content that shows a passion for what I do – and I’m excited to take that to the next level with a world-class organization like Envy that shares my love for gaming.”
Growing up, Preston loved playing soccer, baseball and basketball and showed a strong interest in technology, teaching himself to build computers and achieving an IT-1 Certification by age 14. In his early teens, Preston uploaded a vlog of him playing paintball to YouTube and ultimately reached his first 50,000 subscribers on the channel. Today, his online videos, which primarily focus on game play and gaming strategy, have amassed more than 2.5 billion views.
More esports investments content:
- RIISE Ventures Levels Up With Strategic Investment in Georgia’s Largest Espo…
- Sapphire Ventures Raises $115M+ to Launch ‘Sapphire Sport Funds PlatformR…
- StreamElements Raises $11.3M Series A to Expand Live Video Creation Platform for G…
- We Are Nations Acquires Esports Apparel Brand Sector Six Apparel
- Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tourn…
- MTG Backs Premiere Gaming and Interactive Entertainment Start-Ups
- Fortnite Publisher Epic Games Receives $1.25 Billion Investment
- The Esports Observer Acquired by Advance Publications
- 100 Thieves Raises Series A, Drake and Scooter Braun Join as Co-Owners
- FIMALAC Partners with Matthieu Dallon to Create the First French Venture Capital F…
About Envy Gaming
Envy Gaming, Inc. is the owner and operator of popular esports franchise Team Envy and Overwatch League franchise the Dallas Fuel. Founded as a professional Call of Duty team in 2007, owner Mike Rufail has grown the Dallas-based organization into one of the largest and most-winning esports groups in the world. Today, Envy Gaming competes, streams and produces content across Overwatch, Call of Duty, PUBG, Street Fighter V, Rocket League, Paladins, FIFA and Fortnite. Envy was named the 2016 Esports Team of the Year. For more information on Envy, visit Envy.gg or follow @Envy on Twitter.
(Image) Source: Press release