Prime Talent, the leading eSports talent representation agency, and Press X, the premier eSports marketing agency, today announced that Press X has entered in agreement to acquire Prime Talent as their internal division to represent professional eSports players around the world.
Formed by its sister talent management firm, Everyday Influencers (EI MGMT), Press X operates with 20+ years of digital marketing experience, developing campaigns and guiding brands like Intel, Acer, and Mountain Dew to engage authentically through its network of content creators, pro players, and teams. Working with pro players was a natural transition given their success with top retired pro players, who have become top content creators like Imaqtpie, Dyrus, Scarra and Pokimane at EI MGMT, to representing top players in the pro world.
“Ferris & Marcel brings a wealth of experience from being on both ends of the business as an agent and pro player,“ said Press X CEO, Damon Lau. “They truly represent and understand the needs of players and as a division of Press X, we are set to be the only full-service talent agency with deep roots in eSports representing top global athletes across all major titles.”
Advising some of the top players across the major pro teams and leagues (with a focus on the League Championship Series) around traditional opportunities, legal, and overall landscape, Prime Talent started as a project to educate, negotiate, and facilitate pro players’ contracts led by Marcel “Dexter” Feldkamp and Ferris “AGeNt” Ganzman. In its first year, Prime Talent has assisted over 50 players with their contract negotiations and helped place them in the most competitive organizations.
“Ferris and I have always actively advocated for player rights, so it was necessary to start a company that addressed a major industry issue: the lack of proper player representation,” said Feldkamp. “We’re excited to join Press X and able to offer our clients the combined experiences of Damon and his team when it comes to marketing, brand building, and sponsorships. The timing couldn’t have been better to launch a full service talent agency with great partners that truly understood where we’re coming from and what we’re trying to accomplish.”
About Press X
Press X (PX) is the global leader in eSports marketing and talent representation. Specializing in digital marketing, strategy development, campaign management, and content development, Press X helps navigate the fragmented space, connecting brands to content creators and players to teams.
About Prime Talent
Prime Talent (PT) is the premiere eSports talent agency representing many of the most successful and rising professional players across multiple genres. The agency focuses on contract negotiations, client advice, and building relationships with existing organizations to find them new talent.
Source: Press release