Press Release, Sponsoring
PanzerGlass Establishes Partnership with eSports Team 'Astralis'

PanzerGlass Establishes Partnership with eSports Team ‘Astralis’

Rock-solid glass meets rock-solid players: PanzerGlass is to become an official gold partner of the Danish eSports organisation Astralis. Brokered by Lagardère Sports, the partnership will secure authentic integration with eSports fans for the leading manufacturer of screen protectors by commercial interaction with the target groups.

It will also provide many opportunities for online and social media promotions. Individual PanzerGlass screen protectors featuring the Astralis logo as well as a custom PanzerGlass map in the game CS:GO will also form the core products of the cooperation. The duration of the collaboration will initially be for one year. This is the first deal the global sports marketing agency has secured for Astralis.

“We are thrilled to enter into a partnership with Astralis, who is amongst the best in the world at what they do. We simply fell in love with the team and the professional setup that has been made around it – and we are impressed by the amazing results the team has created in such a short time. Through this, we see many parallels between Astralis and PanzerGlass – and on top of this, both brands have strong Danish roots but operates on the global scene. eSports in general is experiencing a tremendous growth not only in terms of player numbers but also as an entertainment product and a spectator sport – and due to this development, we see great opportunities in teaming up with Astralis and becoming a part of the eSports community. We work hard to ensure that our joint activities – both in the analog and the digital world – will appeal to the eSports audience and engage them in inventive, unconventional ways. One of the big strengths in this partnership, seen from our perspective, is that we have a chance to bring retail and end-consumers together within the eSports community. We are designing a range of new products, planning fan-hangouts with retail partners, organizing meet n’ greets for fans, coordinating various e-sport related competitions for end-consumers and our retail partners and a lot more. We simply can’t wait to roll these countless initiatives out to our retail partners and end-consumers together with Astralis”, says Lene Bach, head of Global Marketing PanzerGlass.

Jordi Roig, CCO of RFRSH Entertainment, representing Astralis, adds: “PanzerGlass is the perfect match for a CS:GO team. Everybody knows the feeling when you drop your phone, it ends face down on concrete and you just know the glass is shattered to pieces. The total relief when you pick it up, turn it and see it’s intact and completely fine – that feeling, that moment, that is a PanzerGlass moment! In CS:GO there are several of these moments, when you think you’re down and out, and in some way you win the 1 vs 3 clutch, you make that insane shot or you come back to win the whole thing after trailing 7-13 in the final map of the Major Final. Those are all great examples of PanzerGlass moments!! We are very focused upon matching Astralis with the right commercial partners to bring value not only to the partner, but also to the team and especially the fans. The real value lies in activation and engagement, and needless to say, we’re very excited to introduce a brand and organization like PanzerGlass, who value and focus on fan activation in the same way we do. RFRSH Entertainment and Astralis was originally matched by Lagardére Sport Denmark who perfectly understood both parties needs and also played a major part in negotiations closing the deal.”

“The PanzerGlass and Astralis partnership is the coming together of two globally focussed Danish brands. The organisations’ common origins and values create a good basis for the cooperation. In PanzerGlass, Astralis is gaining a strong partner that appeals to the eSports organisation’s fan base with its products and planned social media promotions. We are looking forward to supporting locally/globally and playing an active role in the development of the partnership”, explains Steen Leth-Jørgensen Executive Director at Lagardère Sports Denmark.

About PanzerGlass

PanzerGlass delivers world class screen protection to businesses and consumers on a global scale. The large product portfolio already covers screen protection for smartphones, tablets and smart watches – and in addition there is a constant focus on investing in innovation and development while listening to the needs and wants from customers and end-consumers to secure progress and maintain a position as one of the world’s leading providers of high quality screen protection. Go to for more information about the company.

RFRSH Entertainment
RFRSH Entertainment is an eSports Media Company producing unique content and media products around the teams, tournaments and eSports in general. RFRSH represents and runs the strategic and commercial operations for Astralis, Heroic and GODSENT securing the best possible conditions for the teams for optimal performance. RFRSH Entertainment provides winning commercial and marketing strategies for companies looking to enter and succeed in the fast growing and diverse market of eSports. For more information, pictures and video go to or contact or contact

About Lagardère Sports
Lagardère Sports is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enriching people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.

Press contact
Kristin Podewils – Manager Corporate Communications
T +49 (0)40 37 67 71 48 – E
Nadine Otto – Associate Corporate Communications
T +49 (0)40 37 67 71 41 –

Source: Press release

Leave a Reply

Check Also

VISA And FACEIT Announce $450,000 Esports Program In Partnership With Gazprombank

Visa and FACEIT, the largest independent competitive gaming ...