Outside the box: EA’s Peter Moore wants to transform eSports jocks into mainstream stars

Peter Moore, Chief Competition Officer at Electronic Arts, wants to create stronger engagement with gamers by transforming eSports jocks into mainstream stars.

Source: / VentureBeat

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.



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