OpTic Gaming, one of esports’ most-decorated organizations, announced Tuesday that it has teamed up with Chipotle Mexican Grill to reward esports fans with a once-in-a-lifetime opportunity: two lucky fans, along with a guest, will win a trip to visit the team at the OpTic Scuf House for an exclusive hangout and fan experience.
“Chipotle is already a huge part of our organization’s everyday life,” said OpTic Gaming CEO Hector Rodriguez. “This partnership fits in well with the busy lifestyles of our pro players and our OpTic Strength initiative, which helps promote the benefits of a balanced, healthy lifestyle. We look forward to introducing the brand to esports.”
The winning fans receive round-trip airfare, hotel accommodations, spending money, food from Chipotle, OpTic Gaming SWAG and, of course, an opportunity to game with the most decorated esports team in North America. Chipotle also plans to reward fans during the campaign with some additional announcements.
The campaign was negotiated by esports talent representation and brand consultancy group rEvXP.
Source: Press release