OMEN by HP and the leading German esports team BIG (Berlin International Gaming) are cooperating in a strategic partnership to actively support the German gaming community and enable gamers to develop themselves and their game. In BIG, OMEN by HP has found a partner who shares the same values and is also committed to promoting young German gamers.
BIG has been competing in national and international esports tournaments since 2017 and is already playing against the international elite of gaming. After winning the German Counter-Strike: Global Offensive championship in 2017, the organization was able to establish itself in a leading position at national level and has already achieved numerous decent results internationally. Besides teams in League of Legends, FIFA and other games, the Counter-Strike Team is the flagship of the organization.
“We are very pleased about our cooperation with OMEN by HP, as our brands not only fit together perfectly, but also pursue the common goal of promoting talented German gamers,” said Daniel Finkler, CEO, BIG. “Through our partnership we want to further develop the gaming scene and support young people in esports. Beyond that we at BIG are enthusiastic about the hardware HP offers and we are happy about being equipped with OMEN devices.“
The pursuit of these common strategic goals is the key aspect of the partnership. With two major projects,the next esports generation of players is to be formed on a professional level, thus promoting the development of digital sports. The projects include educational video formats with the team’s professional players, as well as a youth project which will be announced and implemented shortly. The partnership is complemented by joint communication across various channels and the support of BIG players with professional OMEN hardware.
The cooperation with BIG is part of the OMEN Academy newly established by HP. With it, OMEN by HP has created a communication platform for all activities within esports and gaming. The OMEN Academy aims to improve the abilities of amateur and professional players and to accompany them on their journey. In addition to BIG, OMEN by HP cooperates with relevant key players and influencers from the esports and gaming environment and develops its own event formats such as the OMEN by HP Dominators' Cup, an online tournament series for amateur esports teams. Furthermore, the OMEN Academy is also present at the most important gaming events, such as Gamescom or Dreamhack.
“By now, about 200 professional gamers in Germany can live on esports, and among the population the acceptance of this sport is increasing, too. We want to continue contributing to the development of esports and we are convinced that in BIG we have found a first-class partner who pursues the same goal as we do,” said Rosa Maria Alcauce, Campaign Manager PC-Gaming at HP. “BIG has impressively proven that they are ready for the international esports stage. That's why we're looking forward to the projects we’ll be working on together over the coming months. We are also pleased to announce further details about the OMEN Academy in the future and to push this trend-setting project forward together with our partners.“
More esports sponsoring content:
- AT&T Taking Esports Strategy to New Heights with Cloud9 Agreement
- NBA 2K League Adds Raynor Gaming to Lineup of Partnerships
- Allied Esports and HyperX Extend Naming Rights Partnership to Europe
- Golden Guardians Partner with Madrinas Coffee
- Mercedes-Benz in Esports: Strong character – The G-Class at the ESL One in K…
- Betway Renews Partnership with ESL
- CLG and Newegg Announce Marketing Partnership
- ASUS Republic of Gamers Announces First-Ever Global Partnership for All ESL One Po…
- Magic Gaming Takes a Seat with GT Omega Racing Through New Partnership
- Australian Football Club Essendon Announces New Era as the Official Partner of Its…
Berlin International Gaming is a premier, world-class esport organization founded and based in Berlin, Germany. They've created a highly professional environment for their esport athletes, who represent all the values true professional athletes are supposed to have, in and out of the game. BIG features teams in CounterStrike: Global Offensive, League Of Legends, FIFA 2018, Quake Champions and Trackmania. Today, BIG is considered as one of the most successful German esport organizations and their professional teams and players compete in the most prestigious leagues worldwide. Gaming is their passion, and they play to win.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
(Image) Source: Press release