NODWIN Gaming Private Limited, pioneer in esports in India has appointed Hugh Holland, London based media powerhouse, to sell International esports sponsorship rights for its current and future events till February 2019.
The transatlantic partnership will see Hugh Holland drive sales promotion and sponsorship opportunities across NODWIN’s online and offline portfolio across the year. This partnership intends to see the Hugh Holland team work with NODWIN in accessing the global esports demand and channeling it towards India.
The scope of work will cover current events such as the ESL India Premiership, KO Fight Nights, Mountain Dew Arena, Indian Gaming Show and Asus ROG Masters. The scope is open ended and can include any new IPs that NODWIN may launch in India with its international partners.
Akshat Rathee, Founder & Managing Director of NODWIN Gaming says, “With the global esports revenue forecast to reach $1.68 billion in 2021 (Source: Frost & Sullivan Report)), India is expected to have a significant role to play in the future. NODWIN Gaming has been a pioneer of esports in India (Source: Frost & Sullivan Report) and along the way has focused on building trust and legitimacy for the gamers and ROI for brands. The partnership forged with Hugh Holland is expected to allow us to increase our accessibility to new partnerships, while we aim to deliver better experiences to our audiences.”
With CEO and Founder Tim Mangnall at the helm, Hugh Holland is navigating a strategic series of global partnerships, fortifying a remarkable start-up story with a hungry sales drive at its core. Previously driving the retail arm of Clear Channel UK as the media-giant’s Group Head of Retail, Tim is well placed to introduce non-endemic brand affiliates to a relatively unventured space.
Tim Mangnall, Founder and CEO of Hugh Holland, says, “We are extremely excited to be able to announce this partnership with NODWIN Gaming; as we believe that the potential for growth within this region is huge. We have been keeping a close eye on this territory for a while, it fits within our plans for global expansion and the direction we know our brand partners want to take. With a view to educating brands on the long-term benefits and value of not only the Indian market but international esports in general, we believe that NODWIN Gaming is the perfect match.”
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About Hugh Holland
Hugh Holland is a sponsorship, planning and buying agency operating within the esports ecosystem. Hugh Holland has built a network of partnerships with event organisers across the world, giving their clients access to exclusive inventory across multiple regions and events, while targeting a global audience. Hugh Holland is dedicated to generating fresh, non-endemic revenue lines into the global esports arena. Their team of commercial and creative experts drive invaluable brand equity and incremental sponsorship revenue to events, while advising our clients on the best strategy and opportunities in esports. Hugh Holland represents brands from all over the world that trust and value their ability to deliver what is still a relatively new sector for advertising brands.
About NODWIN Gaming
Nodwin Gaming is a pioneer in esports in India with established relationships with global gaming publishers and platforms including market leaders such as ESL, the biggest esports organizer in the world and Valve Corporation. (Source: Industry Insights for Online and Mobile Gaming in India by Frost & Sullivan dated January 20, 2018). In addition to hosting and managing IP based gaming events such as, the ESL India Premiership and Dew Arena by ESL, Nodwin also partners with other brands to create multiple gaming events intellectual properties in India, such as Mountain Dew Arena, Indian Gaming Show and Asus ROG Masters. Recently, Nazara has acquired 54.99% stake in NODWIN Gaming.
(Image) Source: Press release