Marketing, Press Release
NetEase Becomes the Overwatch League's First China-based Team Owner

NetEase Becomes the Overwatch League’s First China-based Team Owner

NetEase was selected as the first China-based team owner of the Overwatch League™, as officially announced on July 12. Being one of the first seven successful entrepreneurs and leaders from traditional sports and eSportss to lead professional teams in the league, NetEase will assemble a talented roster which the fans in Shanghai will be proud of and organize a series of local Overwatch® events in Shanghai.

The Overwatch League™ is the first major global, city-based pro eSportss league in the world. Since Blizzard Entertainment’s global launch of Overwatch, more than 30 million players have immersed themselves in a dynamic vision of Earth’s future that celebrates diverse heroes and colorful communities across the world. By bringing together best practices from eSportss and traditional sports, the Overwatch League’s professional teams aim to create amazing competitions across major cities on present-day Earth.

As proved by traditional sports models and events, city-based teams will create a highly diversified, one-of-a-kind experience for fans throughout the world, with each city bringing its own personality and cultural inspiration to the competition.

“We’re passionate about gaming at NetEase, and the Overwatch League is an opportunity we didn’t want to miss” said William Ding, CEO of NetEase. “The commitment of Overwatch’s players and fan community is an incredible foundation on which to build a successful global league, and we’re looking forward to building a world-class team for Shanghai that inspires fans everywhere.”

There has been a stable long-term partnership between NetEase and Blizzard Entertainment over the past decade, during which NetEase has acted as the Chinese operator for Blizzard’s hit titles including World of Warcraft® and Overwatch, and as the organizer for successful Blizzard eSportss competitions including the popular Gold League games for Hearthstone® and Heroes of the Storm®.

The new partnership for the Overwatch League signals NetEase’s further steps to cooperate with global eSportss and game companies, which is a big boon for Chinese eSportss fans and players as they can expect competitive gaming experiences that are more diverse and higher quality. The cooperation is also a key step in NetEase’s goal to foster an amplified and vibrant local eSportss community in China.

The Overwatch League is on track to begin later this year.

About NetEase

NetEase, Inc. is a leading internet technology company in China. Dedicated to providing online services centered around content, community, communication, and commerce, NetEase develops and operates some of China’s most popular PC and mobile games, advertising services, email services and ecommerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China. For more information, please visit: http://ir.netease.com/.

About Blizzard Entertainment

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games and multiple Game of the Year awards. The company’s online-gaming service is one of the largest in the world, with millions of active players.

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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