Investments, Press Release
Nazara Games to invest USD 20 million to develop an eSports ecosystem in India

Nazara Games to invest USD 20 million to develop an eSports ecosystem in India

India’s premier mobile game publishing company Nazara Games announces the launch of an eSports league in India today. Being a key investor in the gaming ecosystem in India and internationally, Nazara Games plans to invest approx. Rs 136 crore (20 million USD) to develop the Indian eSports ecosystem over the next 5 years. The eSports venture will be a new company which is going to be a 100% owned subsidiary company of Nazara Technologies Pvt Ltd.

Nazara Games recently reported a revenue of Rs 220 crore and 40% CAGR over last 4 years and has demonstrated its accomplishments in the fast growing mobile gaming market and is now committed to build the most vibrant and all-encompassing ecosystem for eSports in India, which can produce Indian teams capable of winning in global eSports competitions across different games.

According to Nitish Mittersain, Founder & MD, Nazara Games,“eSports has become a cultural phenomenon in the last few years. Countries in Europe, Korea, China and US have seen massive growth in the number of players and spectators. Asia-Pacific accounts for 44% of the audience and is the fastest growing region globally. Given, improving internet connectivity in India today, launching an eSports league seemed the perfect way to reach out to the large group of eSports enthusiasts in India.”

According to Manish Agarwal, CEO, Nazara Games, “We are excited to provide Indian eSports enthusiasts with a solid and player/community orientated eSports ecosystem, in which players can thrive, improve their skills and become top competitors at an international level. The eSports league will not only be great for Indian players but also for fans. This platform will provide very extensive and exciting coverage of the Indian eSports landscape and will allow fans to track the careers and professional achievements of their eSport idols on a daily basis.”

He further adds, “Based and styled on successful eSports formats that have been applied internationally, Nazara is investing in building a wider eSports ecosystem and will be the first project of its genre and scale in India. Focusing on content, it will work around three major pillars; an online content platform dedicated to the eSports community; a professional league; and a network of pro-teams entirely supported by the company. The league will provide Indian eSports fans with live WebTV content, guides, forums, online tournaments and of course, extensive and professional coverage of the eSports scene.”

The league will have 2 seasons per year and will feature 6 teams that will be selected through open and free online qualifier tournaments. The league will include games such as DotA2, CS:GO and other games which will be announced shortly. All players and teams from India are welcome to join this qualification process by following the online registration once the website has been launched. The progress of all players in the qualification tournament and their progress beyond can be tracked by the entire Indian eSports community through our live WebTV programs.

About Nazara

Nazara is a leading mobile games publisher focused on the large mobile consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club”. Its customers include mobile carriers as well as handset manufacturers. Nazara is present in 41 countries across the world and reaches out to more than 2 billion consumers across emerging markets in the world. For further information, please visit www.nazara.com

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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