Press Release, Sponsoring
Mountain Dew Fuels the World of Amateur Esports

Mountain Dew Fuels the World of Amateur Esports

Start your engines: Mountain Dew® has teamed up with award-winning sports-action game Rocket League to create a new tournament that amateur gamers will not want to miss. The newly created Game Fuel League promises to be a competitive tournament with a prize like no other – offering gamers the chance to break into the big leagues.

Now thanks to Mountain Dew, aspiring Rocket League teams have the unique opportunity to meet with, and compete against multi-award winning esports super-stars Splyce, (and other fans!) during the Insomnia Gaming Festival in Birmingham this August.

Launching on July 14th, the online tournament will take place in the UK, Denmark, Switzerland and the Netherlands. Amateur teams of three from each country will compete in rounds to win a qualifying place, with each nation sending their winning team to the European grand finale at the Insomnia Gaming Festival, courtesy of Mountain Dew.

The winning prize is a multi-day training boot-camp with Team Dignitas at their headquarters at the Philadelphia 76ers basketball training facility in the United States. The team has just celebrated victory at the Rocket League Championship Series Season 5, so the tournament winners will be in great hands to help take their gaming to the next level.

For the first time ever, amateur gamers will also have the chance to play Rocket League on board ‘Big Betty’ during The Insomnia Gaming Festival, the world’s first esports truck.

Mark Kirkham, Head of Marketing & Innovation, PepsiCo West Europe Beverages, said: “With a recognised heritage in gaming, Mountain Dew is proud to partner with the award-winning game Rocket League to offer opportunities and access typically beyond the reach of amateur gamers. The campaign will drive forward the culture of gaming and help to further establish Mountain Dew as an authentic enabler in this space, playing a leading role in the lives of gaming communities across Europe.”

Mountain Dew has delivered the perfect refreshing citrus blast that gamers enjoy for more than a decade, partnering with premier esports teams, blockbuster games and leading platforms such as Twitch to create competitive leagues, with the bold beverage now giving talented amateur Rocket League players a chance to level up.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Rocket League

Winner or nominee of more than 150 “Game of the Year” awards, Rocket League is one of the most critically-acclaimed sports games of our generation. Boasting a community of more than 46 million players, Rocket League is a high-powered hybrid of arcade-style soccer and vehicular mayhem with easy-to-understand controls and fluid, physics-driven competition. Available on Nintendo Switch™, PlayStation®4 computer entertainment system, Xbox One, Windows PC, Mac, and SteamOS via Steam, Rocket League includes more than 100 billion possible customization combinations, a fully-featured offline season mode, multiple game types, casual and competitive online matches, and special “Mutators” that let you change the rules entirely. To learn more about Rocket League, please visit www.RocketLeague.com, “Like” it on Facebook, and follow it on Twitter @RocketLeague for all the latest developer updates and news.

About Big Betty

Big Betty, from ELC Gaming, is the World’s first mobile esports arena in the form of a 24 meter long and over 5 meter high truck. She unfolds into a state-of-the-art esports arena featuring a competition stage, full production facilities, an interactive caster studio and a rooftop VIP lounge.

(Image) Source: Press release

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