Marketing, Press Release
Nielsen Launches New eSports Business to Help Define and Quantify Value for the Competitive Gaming Market

Nielsen Launches New eSports Business to Help Define and Quantify Value for the Competitive Gaming Market

Nielsen today announced the launch of Nielsen eSports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen eSports will provide sponsorship valuation, fan insights, custom industry research ...