Press Release, Sponsoring
Major Sponsorship: BLAST Pro Series Teams Up with Unibet

Major Sponsorship: BLAST Pro Series Teams Up with Unibet

Unibet, one of the largest betting brands across Europe and in Australia, and a part of Kindred Group, has announced a new deal with RFRSH Entertainment, which will see Unibet become the exclusive betting partner of BLAST Pro Series!

The World Premiere of the new tournament will take place on November 24 and 25, with all the decisive matches and the Grand Final being played on November 25 in front of more than 10,000 eSports fans in Royal Arena. Here, the six teams will compete for the $250,000 prize pool. The BLAST Pro Series features a first-of-its-kind round-robin format, where each team will face each other for a total of 15 games in the group stage. The top two teams will then compete in the Grand Final for the winning prize of $125,000.

Unibet will provide a wide range of outright odds through the tournament with special head-to-head offers as the tournament unfolds. Current favorites to win the tournament are FaZe Clan and SK Gaming (both at 3.50). Local Danish teams Astralis (5.00 to win) and North (7.00 to win) will be challenging the leaders to the winning spot.

Ebba Ljungerud, CCO of Kindred Group, comments: “We are excited about the BLAST Pro Series partnership because it is a new step for Kindred into the world of eSports. The fresh ideas and new concepts that will be on offer at the event have been put together by RFRSH Entertainment with the players’ and fans’ front of mind. Sponsoring the first in the series of events demonstrates our commitment to professional sports and the recent deal RFRSH signed with ESIC (eSports Integrity Coalition) supports our continued efforts to maintain integrity of the sport. We’re looking forward to kicking off the first event later this month.”

Jordi Roig, CCO at RFRSH Entertainment, adds: “We have been looking for the right betting partner for the global tournament, and we are delighted to announce this partnership with Unibet. The eSports scene is growing fast, but it is also a very proud scene with high integrity. Our organization is built upon extremely strong endemic talents and heavyweights in eSports, and on our side the deal was designed and carried through via our co-founder, Jakob Lund Kristensen, who is one of the strongest creatives in eSports globally. We always evaluate, which partners we bring in and how a partnership is activated as our focus is to renew and expand while paying full respect to the existing scene. On this basis and in general, we are very excited about the plans Unibet has presented to us and look very much forward to working with them to take eSports and BLAST Pro Series a step further.”

About Unibet

Unibet has over 16 million customers and is part of the Kindred Group, one of the largest online gambling companies in the world. Unibet’s other partnerships include Principal partner of Aston Villa, betting partner of FC Copenhagen, Jupiler Pro League, Essex Cricket, Warwickshire Cricket and Surrey cricket as well as partner of Investec Derby, Unibet Gold Cup and Cheltenham Festival.

When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game. You can find out more about Unibet, Kindred’s history, brands, player safety and career opportunities at www.kindredgroup.com.

About RFRSH Entertainment

RFRSH Entertainment is an eSports Media Company, creating and producing unique content and media products around teams, tournaments and eSports in general. RFRSH Entertainment has developed and owns all rights for BLAST Pro Series. RFRSH Entertainment provides winning commercial and marketing strategies for companies looking to enter and succeed in the fast growing and diverse market of eSports. For more information, pictures and video go to www.rfrsh.net or contact steen@rfrsh.net .

Source: Press release

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On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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