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Lagardère Sports to Distribute Media Rights to New International eSports Event

Six of the world’s best Counter-Strike:Global Offensive teams will come together in Copenhagen’s Royal Arena for the new international esports tournament – Counter-Strike (CS:GO) BLAST Pro Series. Lagardère Sports today announced it has signed an exclusive worldwide deal with RFRSH Entertainment – a leading esports company, that will see the agency represent the media rights for the global tournament series. The tournament will showcase the newest, most energetic and exciting format within live esports tournaments.

BLAST Pro Series will be launched by RFRSH Entertainment in Copenhagen this November and the tournament will continue in major cities across the globe, returning to Copenhagen in November 2018. With more than 10,000 spectators in the arena and millions of fans expected to tune in around the globe, the tournament will be the biggest ever international esports event to take place in Denmark, and will also give the six teams a chance to compete for a $250,000 prize pool. The BLAST Pro Series format has been created to maximise the audience experience, both live in the arena and through streaming and broadcasts.

With some of esports’ most high-profile teams coming together to compete in the tournament, Lagardère Sports will use their global network to ensure the best action reaches and engages existing fans as well as new audiences. Already managing sponsorship sales for numerous esports teams, the deal now marks Lagardère Sports’ first step in to esports media rights.

Nikolaus von Doetinchem, Senior Vice President Media, Lagardère Sports said: “Lagardère Sports is becoming a leading marketing agency within the esports industry and it was a natural step for us to also start lending our expertise in media rights – particularly with the phenomenal explosion in the esports market and huge surge in spectatorship for live tournaments. “We’re looking forward to working with RFRSH Entertainment, who as well as creating, owning and producing the ground breaking format of BLAST Pro Series is an esports front runner when it comes to creative marketing, media and team management. Together with RFRSH, we will commercialise and further professionalise esports media rights”, von Doetinchem added.

Alexander Lewin, VP Programming and Distribution, RFRHS Entertainment said: “Esports is the most engaging live entertainment out there and Counter-Strike is by far the most exciting genre. Our mission at RFRSH Entertainment is to deliver the greatest moments in esports to fans and our mainstream audience, and we have created a range of engaging and innovative content around the BLAST Pro tournament Series. We are delighted to team up with Lagardère Sports to provide our complete tournament package to broadcasters, commercial partners and fans, and look forward to working with the global Lagardère Sports team in our quest to reach millions of homes.”

About Lagardère Sports

Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.

About RFRSH

RFRSH Entertainment is an esports media company producing unique content and media products around the teams, tournaments and esports in general. RFRSH represents and runs the strategic and commercial operations for Astralis, Heroic and GODSENT securing the best possible conditions for the teams for optimal performance. RFRSH Entertainment provides winning commercial and marketing strategies for companies looking to enter and succeed in the fast growing and diverse market of esports. For more information, pictures and video go to www.rfrsh.net or contact steen@rfrsh.net.

Source: Press release

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On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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