Cooperation, Press Release
Lagardère Sports Appointed as Exclusive Partnership Sales House of RFRSH Entertainment

Lagardère Sports Appointed as Exclusive Partnership Sales House of RFRSH Entertainment

RFRSH Entertainment, esports tournament owner and media company, and Lagardère Sports have agreed to extend and adapt their current cooperation, seeing Lagardère Sports now appointed as the exclusive Partnership Sales House of the esports powerhouse. The partnership entails all sales promotion around the global Counter-Strike tournament BLAST Pro Series and the two esports teams Astralis and Heroic, managed and operated by RFRSH Entertainment.

The collaboration between the sports marketing agency and RFRSH initially started in 2017, involving the successful media rights distribution during the BLAST Pro Series event in Copenhagen and is now being taken to the next level. BLAST Pro Series is a global, six-team, single-day Counter-Strike:Global Offensive (CS:GO) tournament series and a trailblazer within the esports industry regarding the innovative realization of broadcasting, streaming and live experience in the arenas.

Jakob Lund Kristensen, Co-Founder and EVP of Sales at RFRSH Entertainment, comments: ”We are very pleased about the partnership with Lagardère Sports on the sales side. RFRSH Entertainment has built a unique position through the way we produce, operate and communicate around our tournaments and teams. We invest significant resources in building and developing properties catering for both the hard core fan, but also, and to a much larger extent than anybody else, to the vast mainstream audience and fans of competitive entertainment in general. In this connection, Lagardère Sports and RFRSH is a perfect match, and we really look forward to taking full advantage of Lagardère Sports’ expertise in Partnership and Media sales.

Dr. Nicolas Gaede, Senior Vice President Esports at Lagardère Sports, adds: “We’re thrilled about this next step within our partnership with RFRSH Entertainment, because it is the product of a great process: We started off with our initial collaboration focused on media distribution in 2017 and since than we have established a truly valuable and trusting partnership which we enlarge and enrich to the next level now. Moreover, I am particularly excited about our involvement around the BLAST Pro Series, because this project is a promising and highly appealing next step regarding the combination of entertainment and action-packed sport. Fans, rights holders, brands, the esports industry itself and the interested mainstream audience – everybody benefits from this high quality format.”

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About RFRSH Entertainment

RFRSH Entertainment is an Esports media company producing unique content and media products around the teams, tournaments and Esports in general. RFRSH represents and runs the strategic and commercial operations for Astralis, Heroic and GODSENT securing the best possible conditions for the teams for optimal performance. RFRSH Entertainment provides winning commercial and marketing strategies for companies looking to enter and succeed in the fast growing and diverse market of Esports. For more information, pictures and video go to or contact

(Image) Source: Press release

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