Kids in the Game (KING), a leading provider of sports-based youth development programs, in partnership with the Laureus Sport for Good Foundation’s Innovation Grant, is proud to launch the first-ever middle school esports league. The program combines traditional and esports and includes students from Corpus Christi School, Future Leaders Institute, St. Charles Borromeo and Our Lady Queen of Martyrs in Harlem and Upper Manhattan.
As esports continue to grow in popularity worldwide, KING has developed an innovative program to coach students in the esports games of NBA 2K and FIFA and then transfer those skills onto the court and field. Each practice involves a physical activity to get kids moving and connect them to video games in a new and unique way. The hybrid-model approach is designed, in part, to help engage kids who otherwise may have lacked the confidence, interest or ability to play a traditional team sport.
“At KING, our core belief is that kids should be on the field, in the gym and at the park and we always look for ways to evolve our programs to reach more students,” said Matt Murphy, CEO of Kids in the Game. “Sports are an undeniable vehicle for youth development and we feel a responsibility to design creative programs that connect with more kids through sport. With the new esports league, we’re excited to engage with students who may not have had the confidence or opportunity to be a student-athlete.”
The KING esports program will hold practice twice per week for nine weeks. Each session will involve virtual and physical games, with the program culminating in a four-school finals tournament. To help connect the program to the esports world, KING is excited to work with the New York Excelsior Group (NYXL). NYXL participates in the professional Overwatch League with 19 other teams worldwide. As the first professional esports franchise to represent the city of New York, NYXL brings a wealth of knowledge in the esports space that will be critical in helping KING launch the successful program. Over the past few months, NYXL has hosted a variety of community events and activations in New York City, including high school and collegiate gaming tournaments at the team’s pop-up shop and gaming center in Brooklyn. The franchise has a focused mission in 2019 to build a community around esports in New York City and engage with and educate young people on opportunities that exist within the industry.
More esports business and marketing content:
- VISA And FACEIT Announce $450,000 Esports Program In Partnership With Gazprombank
- Enthusiast Gaming and G FUEL Forge Multi-Year Partnership
- FaZe Clan Reveals $40 Million Series A Details
- NBA 2K League Announces Panera Bread as First Restaurant Partner
- CORSAIR to Sponsor Rainbow Six Pro League for Ubisoft’s Tom Clancy’s Rainbow Six S…
- DKB Becomes Main Partner of Prime League and Initiates First League of Legends Sch…
- Dallas Fuel Signs Frontier Communications as Presenting Sponsor for 2020 Esports S…
- Bit Fry Game Studios Secures $3.5 Million Investment from Game Venture Funds, BITK…
- eNASCAR iRacing Competition Refreshed By Coca-Cola Beginning in 2020
- Coca Cola Is the Newest Sponsor for the Pittsburgh Knights
About Kids in the Game
Kids in the Game (KING), based in New York, is a leading provider of sports-based youth development programs, including summer camps, travel teams, after-school enrichment, recess support programs and physical education. KING believes in the power of sport, creativity and play to empower youth.
Laureus supports more than 100 sports-based community programmes in 35 countries to combat social challenges facing children and young people, such as violence and crime, discrimination, lack of education, unemployment and preventable diseases.
About New York Excelsior
New York Excelsior (or “NYXL”) is the first professional esports team to represent the city of New York. The franchise is one of the founding members of Activision Blizzard’s Overwatch League, which launched its inaugural season in January of 2018. NYXL is owned and managed by Sterling.VC, the venture capital fund supported by Sterling Equities.
(Image) Source: Press release