Counter Logic Gaming (CLG) has announced that Kia Motors is now the official automotive partner of the CLG Rocket League team.
Kia is one of the fastest-growing car companies in the U.S. and the new partnership with CLG provides the automaker exposure in the new and growing industry of esports. Rocket League is a fast paced soccer game that features cars with rockets, making it the perfect title for Kia’s entry into esports.
“Kia is one of the fastest growing car companies that continues to evolve and innovate,” said Nick Allen, COO, Counter Logic Gaming. “We are ecstatic to be partnering with Kia and shepherding them into the exciting industry of esports.”
Kia will be the presenting partner of a special episode of CLG’s ROADS series with one of their players, “Dappur”, who is considered one of the best 1-v-1 players in the world. ROADS is CLG’s original digital content series that profiles the stories of CLG. It covers the players origins, drive, motivations, and key moments in CLG history – both past and present. Kia will also present the digital content series “20 Questions w/ CLG Rocket League” that provides a fun, behind-the-scenes look into CLG’s Rocket League players.
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About Counter Logic Gaming
Counter Logic Gaming (CLG) is a premier North American esports organization known for its passionate fan base and winning culture. Founded originally in 2010 as a League of Legends team by George Georgallidis, it’s now one of the largest esports organizations in the world. CLG fields teams in all leading esports titles: League of Legends, Counter Strike: Global Offensive, Super Smash Bros., H1Z1, Rainbow Six, Rocket League, and SMITE. It is also known for its past success with teams in DOTA 2, Hearthstone, Halo, and Call of Duty. CLG has won multiple championships throughout its history: the LCS Summer 2015 Championship at Madison Square Garden; the LCS Spring 2016 Championship at Mandalay Bay; and the Halo 2016 World Championship in Hollywood.
About Kia Motors Corporation
Kia Motors Corporation – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees worldwide and annual revenues of about US$50 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.
Source: Press release