Press Release, Sponsoring
HyperX Commitment to ELEAGUE and eSports Community Continues as Official Headset Sponsor of ELEAGUE Season 2017

HyperX Commitment to ELEAGUE and eSports Community Continues as Official Headset Sponsor of ELEAGUE Season 2017

HyperX®, the high-performance gaming division of Kingston® Technology Company, Inc., today announced continued support of the eSports community by sponsoring ELEAGUE and the 2017 tournament season. HyperX was the official gaming headset sponsor of ELEAGUE in its inaugural year and is pleased to continue to support the growth of eSports. The First CS:GO Major, sponsored by HyperX, will be broadcast on live television.

“HyperX is proud to sponsor ELEAGUE for a second year as a marketing partner and the official headset sponsor,” said Daniel Kelley, director of marketing, HyperX. “ELEAGUE and eSports have grown to become more popular on-line and on broadcast TV, gaming is mainstream entertainment and HyperX gaming headsets are loved by gamers.”

“HyperX is the perfect match for ELEAGUE as our official marketing partner. We can feel their enthusiasm to grow with us and deliver eSports as mainstream entertainment for everyone,” said Seth Ladetsky, senior vice president, Turner Sports Ad Sales. “HyperX continues to grow its fan base, with socially engaged fans that love the experience of ELEAGUE.”

The ELEAGUE Major will be held January 22-29 in Atlanta. Sixteen Legend and Challenger teams will compete for the title of CS:GO Major Champion and a majority share of the $1,000,000 prize pool, including HyperX sponsored teams like SK Gaming, Team Liquid, Natus Vincere, Team EnVyUs, and G2 Esports. The entire event will be streamed live via the ELEAGUE channels on Twitch and YouTube, with the Grand Final presented live on TBS and Twitch. Fans can also take control of the action with ELEAGUE Live Game Command (live.eleague.com) through a customized viewing experience from every angle, camera and team feed.

In addition to sponsoring the event and many of the teams participating, HyperX will be demonstrating gaming headsets and keyboards, including the much anticipated Cloud Revolver ® S gaming headset. HyperX will be selling Alloy FPS ® keyboards and HyperX Cloud headsets during the ELEAGUE Major playoffs, Jan. 27-29, from Fox Theatre in Atlanta.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.

About WME | IMG

WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.

About HyperX

HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, gaming headsets, keyboards and mouse pads. Supporting the needs of gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters and ELEAGUE 2017. For more information visit the HyperX home page.

Source: Press release

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This blog is published by the ENPE Media GmbH, a German marketing and event agency located in Cologne, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.

On this blog we cover marketing-relevant content within the eSports market. Additionally we introduce newcomers to the potentials, structures, risks and features of the eSports market.

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