HyperX, the gaming division of Kingston® Technology Company, Inc., today announced its first NBA team sponsorship, becoming the official headset partner of the Philadelphia 76ers. HyperX also announced the sponsorship of renowned eSports franchise Team Dignitas.
During the 2017-2018 NBA season, HyperX will participate with the 76ers in a range of in-game activation elements, including courtside and in-arena LED ring signage and branding, exposure on scoreboard, concourse activations and HyperX giveaway nights. Both the 76ers and Team Dignitas will work with HyperX to create co-branded video content, including crossover team activities and featured video vignettes, along with banner advertisements on the Philadelphia 76ers and Team Dignitas websites. The Philadelphia 76ers is the first professional NBA team to partner with HyperX.
Team Dignitas, the renowned esports team with a 14-year history in the industry, was acquired in September 2016 by the Philadelphia 76ers, and now operates under the recently formed venture, Harris Blitzer Sports & Entertainment, which includes the New Jersey Devils of the NHL and Prudential Center, a Top Five-ranked performance venue in the U.S. Team Dignitas players will utilize HyperX’s full line of gaming products including headsets, keyboards, mice and mousepads while practicing and competing in tournaments around the world.
Additionally, the Philadelphia 76ers will compete in the forthcoming NBA 2K League, the NBA’s first esports league. HyperX gear is designed for gaming, allowing for a more immersive NBA 2K experience. Known for their comfort and great sound, HyperX gaming headsets, including the new HyperX Cloud Alpha, are worn by elite gaming teams and casual gamers worldwide. The 76ers NBA 2K team will enjoy HyperX premium quality headsets while playing games, listening to music, or watching movies. Together, the 76ers and HyperX expect to see the gaming community expand, and in-arena gaming entertainment to grow in 2018.
“HyperX equipment provides unparalleled sound quality and precision for Team Dignitas players training and competing at the most elite level in the world, and as such, has been both a natural partner and critical member of our team for years,” said Chad Biggs, senior vice president of marketing partnerships, Harris Blitzer Sports & Entertainment. “We are proud this world-renowned esports brand will now become a household name for Philadelphia 76ers fans as well, as HyperX becomes the official gaming headset partner of one of the most iconic NBA franchises in history. We look forward to introducing HyperX gaming headsets, keyboards and mice to our 76ers fans through dynamic in-game activation and compelling digital content online.”
“As traditional sports and esports converge and fan enthusiasm grows, HyperX is pleased to be the first gaming accessories company to sponsor an NBA team,” said Daniel Kelley, director, HyperX corporate marketing.
During the past year, Team Dignitas’ League of Legends squad placed fourth in the North American League Championship Series (LCS) Summer Split, while its women’s Counter Strike: Global Offensive squad placed first in the Girl Gamer Festival, hosted in Macau, China. Heroes of the Storm squad placed first in the HGC Mid-Season Brawl and qualified for Blizzcon and SMITE placed first in the SPL Season 4 Summer Split and qualified for the Fall Split Super Regionals. Team Dignitas’ recently acquired PUBG team placed third in the team’s first Auzom Premier League weekend under the Team Dignitas banner.
“Team Dignitas has a long history of being a contender at global tournaments,” said Jessica Rago, HyperX esports marketing manager. “We look forward to partnering with Team Dignitas on content, appearances, and activations, while providing our full line of gaming peripherals for the team to use while gaming.”
HyperX was born from Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide. Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
About Team Dignitas
Team Dignitas is an international esports team with one of the most iconic and recognizable brands in the professional gaming industry. Managed by gaming industry veterans Chairman Greg Richardson, Chief Executive Officer Jonathan Kemp and President Michael O’Dell, Team Dignitas’ highly talented and dedicated international squad of players are recognized across the globe for tournament winning endeavors. Team Dignitas’ innovative and authentic brand position offers a premier opportunity for partners seeking a direct portal into the gaming and esports market. Team Dignitas was originally formed in September 2003 with the merger of two Battlefield 1942 teams. In September 2016 the new Team Dignitas merged with League of Legends powerhouse Team Apex and was acquired by the Philadelphia 76ers of the National Basketball Association. Team Dignitas is a part of the Harris Blitzer Sports and Entertainment (HBSE) family of innovative and competitive holdings owned by an investor group led by Managing General Partner Josh Harris and Co-Managing Partner David Blitzer. HBSE also includes the New Jersey Devils of the National Hockey League, Crystal Palace of the Premier League and the Prudential Center, a 18,000 seat, state-of-the-art, multi-purpose arena in Newark, N.J.
About Harris Blitzer Sports & Entertainment (HBSE)
Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the GRAMMY Museum Experience Prudential Center, the Delaware 87ers, the Binghamton Devils, the Sixers Innovation Lab Crafted by Kimball, and renowned esports franchise Team Dignitas. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports. For more information, visit www.hbse.com.
About the Philadelphia 76ers
The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 68 seasons. The team is owned by an investor group led by Managing General Partner Josh Harris.
HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com. Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.
Source: Press release