HyperX®, a division of Kingston® Technology Company, Inc., the independent world leader in memory products, today announced a marketing partnership with ELEAGUE. HyperX will be the official headset sponsor for ELEAGUE, the eSports competition airing both online and on cable TV in the United States, from Turner Sports and WME | IMG.
HyperX has been dedicated to sponsoring eSports teams across many platforms for over a decade. “As a proud supporter and regular sponsor of eSports teams and tournaments for over a decade, HyperX has been lucky to be a part of, and witness to, some historic gaming moments over the years,” said Daniel Kelley, director of marketing, HyperX. “ELEAGUE and the exciting things they’re doing for the teams and fans mark a new chapter in eSports, and we are thrilled to have HyperX as a marketing partner and official headset sponsor.”
“HyperX is the perfect match for ELEAGUE as it presents contextually-relevant branding opportunities that will complement the overall fan experience,” said Seth Ladetsky, senior vice president, Turner Sports Ad Sales. “After several weeks of performance, we are consistently seeing ELEAGUE drive audience engagement across all platforms. This is a win for official marketing partners like HyperX, who will reach these socially-engaged fans within a low clutter format.”
ELEAGUE is bringing together the world’s elite Counter-Strike: Global Offensive teams to provide both their passionate fan base and new eSports fans an adrenaline-pumping spectator experience, with live regular season coverage presented live Tuesday-Thursday on Twitch, with a Friday night showcase on TBS. The first season launched on May 24 with 24 teams, spanning 10 weeks of coverage, including a six-week regular season that culminates with playoffs and a global championship to be held Saturday, July 30. ELEAGUE is available globally on Twitch, and in over 80 countries and territories worldwide.
HyperX is an avid supporter of eSports and the CS:GO community developing products designed specifically for FPS genres such as the HyperX Cloud Revolver, which delivers a studio-grade sound stage enabling gamers to directionally target the enemy as well as enhanced comfort and superior quality. HyperX currently sponsors over 30 professional eSports organizations with many teams participating in ELEAGUE. HyperX sponsored teams include Cloud9, Echo Fox, Luminosity Gaming, NAVI, NRG, SK-Gaming, Team EnVyUs, Team Liquid and TSM.
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, ESL One and PAX.
HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com.
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.
About WME | IMG
WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact David Leong, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-1817 (Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.
David Leong, 714-438-1817
Lulu Lin, 714-427-3509
Jenn Toner, 212-275-6642
Source: Press release / HyperX